Advertising
This category refers to the tools and tactics available to online businesses and entrepreneurs using paid means for driving traffic and acquiring customers.
5 Beginner Tips For Dominating Google Ads
With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you. All you need […]
3 Ways to Combine Social Media and PPC For More Conversions
Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every […]
The Pros and Cons of Online Advertising at Scale
Online advertising is an essential tool in your marketing arsenal. Not doing it yet? Then you must be thinking whether you should do it or […]
How eLearning Businesses Can Drive Targeted Traffic Using Niche-Specific PPC Networks
Orbis Research estimates that the Global eLearning industry will reach $275 billion by 2022… That’s an annual growth rate of a staggering 7.5%. It’s a […]
4 Simple AdWords Features That Every Beginner Overlooks
As a paid search specialist, I watch ailing PPC campaigns come hobbling into the office with a wide variety of maladies. The symptoms range from […]
How One Innovative Company Is Disrupting The Native Ads Space (And Why You Should Jump On Board)
It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their […]
15 Unconventional Advertising Ideas That Set The World On Fire
How do you catch and keep the attention of your audience, and galvanize them into action? This is the Holy Grail of marketing and promotion […]
How Location Data Is Reshaping Mobile Advertising and Attribution
With increasing smartphone penetration worldwide, marketers have rightly adopted the mobile-first approach. However, in a world of ad-blocks, marketers need to be careful of delivering […]
The Surprising Shift That Is Changing The Way Brands Deliver Digital Campaigns
In January, Dollar Shave Club began its bid to crack the UK market by launching a TV ad campaign. The mail-order razor company’s success stemmed […]
How to Boost Your Digital Strategy With Native Advertising
It’s predicted that $8.8 billion will be spent on native advertising in 2018, making it one of the most important marketing trends globally. Due to […]