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Advertising

This category refers to the tools and tactics available to online businesses and entrepreneurs using paid means for driving traffic and acquiring customers.

How to Create Professional Video Ads That Convert

How to Create Professional Video Ads That Convert

A recent survey by Hubspot claims “88% of video marketers reported that video gives them a positive ROI” and “From the people who told us […]

Google Ads vs. Facebook Ads: Which Is Better for Your Brand?

Google Ads vs. Facebook Ads: Which Is Better for Your Brand?

Everybody knows that Google and Facebook are among the most widely used platforms globally on the Internet. Google is supposedly servicing 6.9 billion searches every […]

4 Ways You Can Use Data to Optimize Your Facebook and Google Ad Campaigns

4 Ways You Can Use Data to Optimize Your Facebook and Google Ad Campaigns

Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and Google ad campaigns […]

How Digital Ad Optimization Will Look in 2021

How Digital Ad Optimization Will Look in 2021

If you have your own business, you probably run ads. And if you do, you presumably advertise in (at least) one of the most popular […]

How to Boost Your ROI Fast With Facebook Ads Automation

How to Boost Your ROI Fast With Facebook Ads Automation

Scroll… Ad… Skip. Scroll… Ad… Skip. Scroll… Ad… Skip. I could keep doing this 109 more times before you get a click. The average click-through-rate […]

3 Digital Advertising Trends That Are Changing The Landscape In 2020

New trends in digital advertising keep unfolding. With never-ending progress in formats, resolutions, mediums, and channels, you may wonder, “how do I catch up with all […]

8 Secret Techniques To Reduce Facebook Ad Costs

There are plenty of resources on the internet that talk about how to reduce Facebook ad costs. These resources provide beginners with plenty of new […]

5 Beginner Tips For Dominating Google Ads

5 Beginner Tips For Dominating Google Ads

With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you. All you need […]

3 Ways to Combine Social Media and PPC For More Conversions

3 Ways to Combine Social Media and PPC For More Conversions

Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every […]

The Pros and Cons of Online Advertising at Scale

The Pros and Cons of Online Advertising at Scale

Online advertising is an essential tool in your marketing arsenal. Not doing it yet? Then you must be thinking whether you should do it or […]