Advertising
This category refers to the tools and tactics available to online businesses and entrepreneurs using paid means for driving traffic and acquiring customers.
The Pros and Cons of Online Advertising at Scale
Online advertising is an essential tool in your marketing arsenal. Not doing it yet? Then you must be thinking whether you should do it or […]
How eLearning Businesses Can Drive Targeted Traffic Using Niche-Specific PPC Networks
Orbis Research estimates that the Global eLearning industry will reach $275 billion by 2022… That’s an annual growth rate of a staggering 7.5%. It’s a […]
4 Simple AdWords Features That Every Beginner Overlooks
As a paid search specialist, I watch ailing PPC campaigns come hobbling into the office with a wide variety of maladies. The symptoms range from […]
How One Innovative Company Is Disrupting The Native Ads Space (And Why You Should Jump On Board)
It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their […]
15 Unconventional Advertising Ideas That Set The World On Fire
How do you catch and keep the attention of your audience, and galvanize them into action? This is the Holy Grail of marketing and promotion […]
How Location Data Is Reshaping Mobile Advertising and Attribution
With increasing smartphone penetration worldwide, marketers have rightly adopted the mobile-first approach. However, in a world of ad-blocks, marketers need to be careful of delivering […]
The Surprising Shift That Is Changing The Way Brands Deliver Digital Campaigns
In January, Dollar Shave Club began its bid to crack the UK market by launching a TV ad campaign. The mail-order razor company’s success stemmed […]
How to Boost Your Digital Strategy With Native Advertising
It’s predicted that $8.8 billion will be spent on native advertising in 2018, making it one of the most important marketing trends globally. Due to […]
Social Media Marketing Vs Social Media Advertising: Who Will Win the Social Traffic Game in 2018?
Organic Social Marketing or Paid Social Advertising? Which is the more effective traffic generation and customer acquisition channel between the two? Where should a social […]
Why Your Retargeting Strategy Is Losing You Customers (And What To Do About It)
If someone visits your product page but doesn’t purchase, or visits your email opt-in page and doesn’t complete the form, you’ve probably lost the opportunity […]