Advertising

Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and Google ad campaigns […]

If you have your own business, you probably run ads. And if you do, you presumably advertise in (at least) one of the most popular […]

Scroll… Ad… Skip. Scroll… Ad… Skip. Scroll… Ad… Skip. I could keep doing this 109 more times before you get a click. The average click-through-rate […]

New trends in digital advertising keep unfolding. With never-ending progress in formats, resolutions, mediums, and channels, you may wonder, “how do I catch up with all […]

There are plenty of resources on the internet that talk about how to reduce Facebook ad costs. These resources provide beginners with plenty of new […]

With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you. All you need […]

Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every […]

Online advertising is an essential tool in your marketing arsenal. Not doing it yet? Then you must be thinking whether you should do it or […]

Orbis Research estimates that the Global eLearning industry will reach $275 billion by 2022… That’s an annual growth rate of a staggering 7.5%. It’s a […]

As a paid search specialist, I watch ailing PPC campaigns come hobbling into the office with a wide variety of maladies. The symptoms range from […]