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Advertising

This category refers to the tools and tactics available to online businesses and entrepreneurs using paid means for driving traffic and acquiring customers.

Why Your Display Ads Aren’t Driving Any Worthwhile Traffic

Why Your Display Ads Aren’t Driving Any Worthwhile Traffic

Display ads are among the most fundamental pieces of many digital marketing strategies. The majority of customers now interact with brands online, whether it be […]

Banner Design Inspiration – 5 Big Brands That Nailed It

Banner Design Inspiration – 5 Big Brands That Nailed It

Banner ads are prevalent online – from Google to Facebook and beyond, just about every business uses them. In fact, the average startup spends $9,000 […]

Google Ads vs. Facebook Ads: Which Is Better for Your Brand?

Google Ads vs. Facebook Ads: Which Is Better for Your Brand?

Everybody knows that Google and Facebook are among the most widely used platforms globally on the Internet. Google is supposedly servicing 6.9 billion searches every […]

4 Ways You Can Use Data to Optimize Your Facebook and Google Ad Campaigns

4 Ways You Can Use Data to Optimize Your Facebook and Google Ad Campaigns

Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and Google ad campaigns […]

How Digital Ad Optimization Will Look in 2021

How Digital Ad Optimization Will Look in 2021

If you have your own business, you probably run ads. And if you do, you presumably advertise in (at least) one of the most popular […]

3 Digital Advertising Trends That Are Changing The Landscape In 2020

New trends in digital advertising keep unfolding. With never-ending progress in formats, resolutions, mediums, and channels, you may wonder, “how do I catch up with all […]

5 Beginner Tips For Dominating Google Ads

5 Beginner Tips For Dominating Google Ads

With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you. All you need […]

3 Ways to Combine Social Media and PPC For More Conversions

3 Ways to Combine Social Media and PPC For More Conversions

Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every […]

The Pros and Cons of Online Advertising at Scale

The Pros and Cons of Online Advertising at Scale

Online advertising is an essential tool in your marketing arsenal. Not doing it yet? Then you must be thinking whether you should do it or […]

How eLearning Businesses Can Drive Targeted Traffic Using Niche-Specific PPC Networks

How eLearning Businesses Can Drive Targeted Traffic Using Niche-Specific PPC Networks

Orbis Research estimates that the Global eLearning industry will reach $275 billion by 2022… That’s an annual growth rate of a staggering 7.5%. It’s a […]