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This category refers to the tools and tactics available to online businesses and entrepreneurs using paid means for driving traffic and acquiring customers.
How much time does it take: To perform keyword research To find well-performing keywords and generate content ideas To A/B test your content ideas To confirm whether your content is worth creating And finally, give it approval for writing. It swallows the entire day or days to finish. And it is just one activity. Image … Read more
We now find ourselves in the digital age of music, which means consuming it is easier than ever. It’s possible to access all types of music at a moment’s notice, both old and new – literally whatever music you want to access is at your fingertips. There are several websites for streaming online music where … Read more
If you want to succeed at paid social media advertising, you can’t just run randomly selected ad creative. You’ll need to conduct thorough testing to find what resonates with your audience. But for some marketers and eCommerce businesses, testing social ad creative can be a hard sell. Lack of budget and creative assets are often … Read more
Display ads are among the most fundamental pieces of many digital marketing strategies. The majority of customers now interact with brands online, whether it be on social media, websites, or through apps. Display ads have long been one of the best ways to build recognition and drive traffic to your site. However, lots of brands … Read more
Banner ads are prevalent online – from Google to Facebook and beyond, just about every business uses them. In fact, the average startup spends $9,000 on Google Ads. However, banner ads have gained an unfavorable reputation from the online community. This is because of the increase in ad-clicking bots, rise in native advertising, and the … Read more