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This category refers to the tools and tactics available to online businesses and entrepreneurs using paid means for driving traffic and acquiring customers.
It’s a battle that is heating up (but has been going on for years). Everyone seems to have a different opinion or way of looking at it. So what’s the best way to spend your marketing budget; search engines or social media? Paid ad spend has been strong in 2015, with the US market seeing … Read more
Digital advertising has been blacklisted. Everyone is so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed to the side. But don’t be fooled. Even the most successful ‘content marketers’ are still using digital advertising tactics to get their content found. They might just … Read more
It’s becoming more and more difficult to lie in Google AdWords advertising, and social media is to blame. Let me start to explain this through a hypothetical. Imagine you are the advertising manager for Jif, the peanut butter brand. Jif’s brand slogan is “Choosy Mothers Choose Jif.” It’s a brilliant slogan – after all, what … Read more
Advertising your business on Google is a fast way to grow traffic to your website, blog, online store and ecommerce venture. Google Adwords campaigns can be used to drive people to landing pages where you can capture emails and customer data that can be used for email marketing. Ranking in the number one position in … Read more