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Business tips and tactics for anyone looking to grow a business in a world powered by digital media and communication.
In the last decade, we’ve witnessed dramatic changes to the marketing landscape through the rise of new technologies and online platforms, including blogging, social networking and mobile communities. I was recently invited to speak on a panel at a marketing event by Networx in Sydney to discuss and answer questions on the topic “Digital and … Read more
The iPad has just been released for sale on Friday and current estimates put the first days sales at 120,000 according to a report by Techcrunch. So what industries will be impacted and possibly changed forever by this new apple hardware platform? The three most at risk with tens of billions of dollars at stake … Read more
I have recently been researching about how an online retailer has gone from zero to $1.2 billion in less than 10 years just selling shoes and I have been especially interested in their implementation and use of social media including Twitter and online video. The 35-year-old serial entrepreneur , Tony Hsieh (he made his first … Read more
The use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading. The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?”So how do … Read more
A survey of 1,900 business technology marketers by MarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has pioneered “the tactic known as SEO PR.” Optimizing press releases for news search engines. As I am in the middle of revamping my … Read more