Business

Media consumption whether that be books, magazines and video are all in a state of  rapid change as mobile devices such as the iPad push industries to the edge that have been in existence for over a hundred years (like the publishing industry). The volume of the mantra “change or die” has never been so … Read more

There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business. The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the … Read more

I heard a really scary story the other day. One year ago a company placed an order for a Yellow Pages print advertisement for a fee of $90,000 for the year after being persuaded by the account manager to place the order for the ad. The marketing managers comment to Yellow Pages was that he … Read more

In the past marketing was easy. You advertised in the yellow pages, you sent letters and catalogs using direct mail, cold called and you placed ads in trade magazines and local newspapers. If you were a larger company you used television, radio and national newspapers. It was known, comfortable and expensive. The arrival of an … Read more

Are you forgetting to market your website and online store to billions of people on a platform that is growing faster than the web itself? The mobile internet is a trend that cannot be ignored. The Apple iPad is the fastest selling technology product in history and it is projected by 2015 that over 10 billion … Read more