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Business tips and tactics for anyone looking to grow a business in a world powered by digital media and communication.
I have recently been researching about how an online retailer has gone from zero to $1.2 billion in less than 10 years just selling shoes and I have been especially interested in their implementation and use of social media including Twitter and online video. The 35-year-old serial entrepreneur , Tony Hsieh (he made his first … Read more
The use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading. The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?”So how do … Read more
A survey of 1,900 business technology marketers by MarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has pioneered “the tactic known as SEO PR.” Optimizing press releases for news search engines. As I am in the middle of revamping my … Read more
This is an actual letter from an Austin woman sent to American company Proctor and Gamble regarding their feminine products. She really gets rolling after the first paragraph. It’s PC Magazine’s 2007 editors’ choice for best webmail-award-winning letter. Dear Mr. Thatcher, I have been a loyal user of your ‘Always’ maxi pads for over 20 yearsand I … Read more