Business

In the last ten years, the words ‘passive income’ have become extremely popular in the digital space we now live in. Everyone loves the idea of being able to generate income while they sleep, but few ever reach that point. Earning passive income is totally possible – provided you have the right amount of determination … Read more

Motivational marketing is not a new concept, but it is controversial. This strategy marries classic behavioral science, psychology, and the basic needs and desires of humanity into a marketing approach that goes beyond the product or service it’s selling. Motivational marketing goes beyond the basic features and functionalities of a product or service, addressing the … Read more

Global eCommerce sales have reached 4.28 trillion USD, according to Statista. The eCommerce industry has been through a substantial transformation encouraging sellers and retailers to go digital. Consumers, belonging to any corner of the world, are connected to every brand virtually. The count of digital buyers is increasing whereas the sales are projected to reach … Read more

As the number of touchpoints between merchants and consumers grows, ensuring a consistent retail experience becomes increasingly challenging. To overcome this challenge, merchants are taking a new approach to retail by unifying their operations across all channels. In this article, we introduce you to an emerging trend in global retail – unified commerce. After reading, … Read more

We are living in the age of the internet and chances are that one of the first encounters anyone has with your company or brand is going to be through your website. This means that there is no platform as important to your branding and image management as your website. That’s why so many marketing … Read more