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12 Steps To Build A Successful Employee Advocacy Program

12 Steps To Build A Successful Employee Advocacy Program

It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers. Why? Because your company consists of people: people who probably have a healthy … Read more

The 10 Best B2B eCommerce Websites For Business Growth

The 10 Best B2B eCommerce Websites For Business Growth

In this digital age, 70% of transactions in the enterprise market are Business-to-Business (B2B). Online marketplaces have turned even more towards B2B since the pandemic. With companies of all sizes getting in on the action. This industry has grown astronomically in recent years due to digitalization. The stats show that B2B sales will double by … Read more

B2B Lead Nurturing: The Foolproof Guide to Building Trust

B2B Lead Nurturing: The Foolproof Guide to Building Trust

Billy Joel didn’t know it when he sang “Matter of Trust”, but he was singing about B2B lead nurturing. In a nutshell, this means building relationships of trust and cultivating them over time, and it is the essence of doing business. Forward-thinking companies focus on building trust with the end customer, and you should, too. … Read more

5 Surprising Ways NFTs Can Be Used For Marketing

5 Surprising Ways NFTs Can Be Used For Marketing

Published on the BBC, the first tweet by Twitter CEO Jack Dorsey was worth $2.9 million (£2.1 million) as a non-fungible token. Sounds surprising, right? Today, the digital web is full of hype regarding NFTs. Costly virtual art and collectibles, peculiar in-game items, and digital fundraisers – are some examples of how NFTs are being … Read more

7 eCommerce Marketing Trends to Monitor in 2022

7 eCommerce Marketing Trends to Monitor in 2022

eCommerce is one of the fastest-growing segments in marketing and retail. Thanks to technological developments and ease of access to the internet the eCommerce market is growing at an exponential rate. Online stores are predicted to contribute $5.545 billion in the year 2022. eCommerce brands and consumers have become closer than ever before. But we … Read more