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Motivational Marketing: Can it Solve a B2B Marketer’s Biggest Problems?

Motivational Marketing: Can it Solve a B2B Marketer's Biggest Problems?

Motivational marketing is not a new concept, but it is controversial. This strategy marries classic behavioral science, psychology, and the basic needs and desires of humanity into a marketing approach that goes beyond the product or service it’s selling. Motivational marketing goes beyond the basic features and functionalities of a product or service, addressing the … Read more

The Best Online Marketplaces for Selling Your Products

The Best Online Marketplaces for Selling Your Products

Global eCommerce sales have reached 4.28 trillion USD, according to Statista. The eCommerce industry has been through a substantial transformation encouraging sellers and retailers to go digital. Consumers, belonging to any corner of the world, are connected to every brand virtually. The count of digital buyers is increasing whereas the sales are projected to reach … Read more

The A to Z of Unified Commerce and Why Retailers Need It

The A to Z of Unified Commerce and Why Retailers Need It

As the number of touchpoints between merchants and consumers grows, ensuring a consistent retail experience becomes increasingly challenging. To overcome this challenge, merchants are taking a new approach to retail by unifying their operations across all channels. In this article, we introduce you to an emerging trend in global retail – unified commerce. After reading, … Read more