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How Zappos Plans To Use 50,000 Online Videos

The use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading. The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?”So how do … Read more

The 10 New Rules of PR

A survey of 1,900 business technology marketers by MarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has pioneered “the tactic known as SEO PR.” Optimizing press releases for news search engines. As I am in the middle of revamping my … Read more

Padding Out your Marketing Message with some Light Relief

This is an actual letter from an Austin woman sent to American company Proctor and Gamble regarding their feminine products. She really gets rolling after the first paragraph. It’s PC Magazine’s 2007 editors’ choice for best webmail-award-winning letter. Dear Mr. Thatcher,     I have been a loyal user of your ‘Always’ maxi pads for over 20 yearsand I … Read more