Business

Sometimes the simplest set of rules tend to be the most effective. Think about the Ten Commandments – there are only ten of them, but considered as a single entity, this code of conduct addresses most aspects of human life. You may be wondering what this has to do with financial practices and small businesses. As with anything, … Read more

The ecommerce arena is rapidly evolving. Every new trend quickly becomes a basic necessity for all ecommerce startups. So it makes sense that online retailers have increasingly high expectations of their ecommerce solution providers. Search engine optimization, good UX design and ability to customize still hold upmost importance, but trends like m-commerce (commercial transactions conducted electronically by mobile phone) and social commerce (the use of social networks … Read more

This post is brought to you by publi.sh Growth Day, which takes place on 12th July, 2017. This free, online event gives you direct access to marketing experts, with a day long schedule that’s jam-packed with insightful webinars and interviews. Join us for the events you can attend live, and catch the rest on-demand at … Read more

Congratulations! You’ve come up with an exceptional business idea. You know it can positively impact people’s lives and dramatically improve the world we live in. You’re keen for it to be validated ASAP. After all, why wait another second to turn your idea into reality and start making sales? Hang on for just one moment. There are a few … Read more

Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase – if they don’t trust your brand, they’ll back out. Testimonials provide evidence that your product … Read more