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Content Marketing

This category looks at the creation and sharing of content (blogs, social media messages, video, graphics, images), in a way that builds trust for a brand online.

Cognitive Marketing - 5 Psychological Tricks to Boost Your Marketing ROI

Cognitive Marketing: 5 Psychological Tricks to Boost Your Marketing ROI

As marketers, we should understand the decision-making process of all consumers. As the economy grows and the choice of products increases exponentially, it’s more important […]

How To Create and Measure an Effective eCommerce Video Marketing Strategy

How To Create and Measure an Effective eCommerce Video Marketing Strategy

Got an eCommerce store but feeling as though conversions aren’t as good as they could be? Perhaps traffic is down too. Sucks. There’s one great […]

The Compound Interest On Content Marketing Assets

The Compound Interest On Content Marketing Assets

Are you familiar with the term compound interest? Relax, I’m not about to take you through a complex mathematics lesson… Instead, I’d like to show […]

How to Create a Content Localization Strategy That Will Boost Your Conversions

How to Create a Content Localization Strategy That Will Boost Your Conversions

There are a lot of online businesses looking for effective ways to improve and enhance their content marketing tactics. Creating locally-relevant content can help businesses […]

5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid

5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid

A study by the Spiegel Research Center in 2017 reveals that displaying reviews can increase conversion rates by up to 270%. Another study by Nielsen […]

The Impact of Artificial Intelligence on Content Marketing

The Impact of Artificial Intelligence on Content Marketing

Gone are the times when nearly everything was done manually, and now we are living in a time in which a lot of work is […]

How to Beat the 8-Second Attention Span Plague

How to Beat the 8-Second Attention Span Plague

The average attention span of a goldfish is about 9 seconds. Humans in this day and age, on the other hand, hold attention spans of […]

4 Essential Tips for Assessing Your Event Marketing Strategy

4 Essential Tips for Assessing Your Event Marketing Strategy

As a Chief Marketing Officer, Chief Customer Officer and Co-founder, I have an interesting relationship with marketers. I am listening to, marketing to, learning from […]

Halloween marketing image 1

Halloween Marketing: 7 Tricks and Treats From Market Leaders

Halloween is the second largest holiday in the world after Christmas. True or false? The evidence isn’t clear, but the fact that marketers huff and […]

How to Create Beautiful and Effective Marketing Graphics on a Budget

How to Create Beautiful and Effective Marketing Graphics on a Budget

If you’re checking out this blog you are more than likely a small business owner, marketing manager, passionate entrepreneur, or all 3 rolled into one. […]