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Content Marketing

This category looks at the creation and sharing of content (blogs, social media messages, video, graphics, images), in a way that builds trust for a brand online.

How to Bridge the Marketing and Sales Gap With Content

How to Bridge the Marketing and Sales Gap With Content

If B2B marketers want to solve buyer’s problems and encourage lead generation, they’ll have to publish more content than ever before. But after the prospect […]

4 Ways to Upgrade Your Boring Content Marketing in 2020

4 Ways to Upgrade Your Boring Content Marketing in 2020

Content marketing is getting very competitive as more and more businesses are implementing it. People publish around 70 million blog posts a month and the […]

How to Use the Skyscraper Technique to Improve Your SEO Performance

How to Use the Skyscraper Technique to Improve Your SEO Performance

Most people think “great content” is what’s going to help them improve their SEO standing. Alas, that isn’t true anymore. You could write an incredible […]

The Ultimate Video Marketing Guide For 2020

Video marketing has become a top priority for businesses of all sizes. It is indispensable, irreplaceable and simply too important for businesses of all kinds. […]

4 Things You Need To Do To Create More Research-Based Content

A research study conducted by Demand Metric reveals that 90% of all companies employ content in their marketing efforts and 78% of CMOs see custom […]

How to Implement B2B Content Personalization to Generate More Customers

How to Implement B2B Content Personalization to Generate More Customers

Content personalization is unarguably one of the current biggest trends happening in content marketing. Every business that wants to acquire more leads and generate customers […]

11 Ways to Make Your Content Marketing Go Viral

How do you send content viral? Viral content is any piece of media that becomes wildly popular overnight. It could be a Youtube video, Facebook […]

Why Most Businesses Underutilize Visual Content Marketing (And Why You Shouldn’t)

Why Most Businesses Underutilize Visual Content Marketing (And Why You Shouldn’t)

When it comes to content marketing, it is given that written content is a key component. However, businesses can be so focused on their written […]

Top 10 Video Sharing Platforms as YouTube Alternatives

Video content is growing rapidly, it’s estimated that there will be 1 million minutes worth of video per second by 2020. In digital marketing, businesses […]

How to Use Influencer Video Marketing to Grow Your Brand

How to Use Influencer Video Marketing to Grow Your Brand

Video is officially a marketing essential. And if your brand isn’t using video as part of your digital strategy, you’re missing out. Research shows that […]