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Content Marketing

This category looks at the creation and sharing of content (blogs, social media messages, video, graphics, images), in a way that builds trust for a brand online.

5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid

5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid

A study by the Spiegel Research Center in 2017 reveals that displaying reviews can increase conversion rates by up to 270%. Another study by Nielsen […]

The Impact of Artificial Intelligence on Content Marketing

The Impact of Artificial Intelligence on Content Marketing

Gone are the times when nearly everything was done manually, and now we are living in a time in which a lot of work is […]

How to Beat the 8-Second Attention Span Plague

How to Beat the 8-Second Attention Span Plague

The average attention span of a goldfish is about 9 seconds. Humans in this day and age, on the other hand, hold attention spans of […]

4 Essential Tips for Assessing Your Event Marketing Strategy

4 Essential Tips for Assessing Your Event Marketing Strategy

As a Chief Marketing Officer, Chief Customer Officer and Co-founder, I have an interesting relationship with marketers. I am listening to, marketing to, learning from […]

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Halloween Marketing: 7 Tricks and Treats From Market Leaders

Halloween is the second largest holiday in the world after Christmas. True or false? The evidence isn’t clear, but the fact that marketers huff and […]

How to Create Beautiful and Effective Marketing Graphics on a Budget

How to Create Beautiful and Effective Marketing Graphics on a Budget

If you’re checking out this blog you are more than likely a small business owner, marketing manager, passionate entrepreneur, or all 3 rolled into one. […]

The 3 Types of Content You Need to Publish to Position Yourself as an Expert

The 3 Types of Content You Need to Publish to Position Yourself as an Expert

These days it seems like everyone and their dog is a “guru” in something. It’s so easy to set up a website and start churning […]

How to Craft Irresistible Clickbait Titles That Drive Big Traffic

How to Craft Irresistible Clickbait Titles That Drive Big Traffic

Coming up with the title for a blog post or article may seem like the easiest part, but don’t underestimate its importance. Your title has […]

12 Proven Content Promotion Strategies To Get More Traffic

12 Proven Content Promotion Strategies To Get More Traffic

In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending. As small businesses continue to invest […]

Why Blog Outsourcing Is The Secret Ingredient For Scaling Your Content Marketing

Why Blog Outsourcing Is The Secret Ingredient For Scaling Your Content Marketing

Are you thinking about outsourcing your blogging and content needs but still weighing up the pros and cons? It’s understandable – blog outsourcing has its […]