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Content Marketing

This category looks at the creation and sharing of content (blogs, social media messages, video, graphics, images), in a way that builds trust for a brand online.

9 Emerging Content Marketing Trends You Need to Know in 2018 (and Beyond)

Content marketing is an integral part of your digital marketing strategy. In 2017, we saw extensive adoption of content based promotion across all industries. In […]

How to Ensure Your Customer Personas Don't End Up Being Stereotypes

How to Ensure Your Customer Personas Don’t End Up Being Stereotypes

Salespeople in the online environment are always striving to overcome the impersonal nature of modern shopping. Being that there is no face-to-face interaction between the […]

7-Content-Marketing-Tools-You-Need-To-Be-Successful

7 Content Marketing Tools You Need To Be Successful

Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely […]

9 Things We Learned About Content Marketing Best Practice By Analyzing 6,000 Texts

9 Things We Learned About Content Marketing Best Practice By Analyzing 6,000 Blogs

When we’re young, we’re told the same thing over and over: “Don’t worry about what the person next to you is doing, you just focus […]

Why Live Videos On Social Media Are A Game-Changer for Marketers

Why Live Videos On Social Media Are A Game-Changer for Marketers

Video marketing is an interactive way to deliver your brand’s message and grab the attention of consumers. It can help in increasing engagement on social […]

5 Brands that Prove Live Video is the Future of Content Marketing

5 Brands That Prove Live Video Is The Future of Content Marketing

By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide. Thanks to the mass adoption of high-speed […]

Acronym Cta As Call To Action

5 Tips to Create an Irresistible Call to Action

When people land on your website, you want them to do something. Sign up for your mailing list, share your content or purchase a product […]

Designer drawing a light bulb, concept for brainstorming and ins

27 Killer Strategies for Brainstorming Blog Post Ideas

Remember when you first started blogging? Your mind was flooded with great blog post ideas – coming up with them wasn’t challenging. Instead, executing on […]

The Power of Imagery in Content Marketing

Words aren’t enough any more. We have to go a step further to inform, delight and engage our audience. With the increase of photo, video, […]

6 Data-Backed Steps For Improving Your Approach To Content Collaboration

6 Data-Backed Steps For Improving Your Approach To Content Collaboration

Content creation isn’t about single-handedly writing an article around a topic. It’s about teamwork. The content creation process is about endless collaboration and communication. Being […]