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This category looks at the creation and sharing of content (blogs, social media messages, video, graphics, images), in a way that builds trust for a brand online.
Off the top of your head, you can probably name some of the most famous European, Medieval, and ancient artists. Names like Van Gogh, Leonardo da Vinci, and Protogenes conjure up images of religion, grand coronation, and historical feats. They marked their craft with sophisticated and mastered but clear and obvious messages. But when the … Read more
Quora is one of the fastest-growing platforms for getting traffic to your blog. It’s also a fantastic way to get targeted and highly qualified traffic that converts well. In this article, I’ll first show you why you should be focussing more on platforms like Quora (or Reddit) to drive traffic to your blog, followed by … Read more
For years now, we’ve been seeing every reputable marketing outlet touting video as the next best thing in marketing, regardless of your industry or niche. And with 85% of consumers wanting to see more video from brands, the creation of video content is unlikely to slow down any time soon. The problem for many business … Read more
Like many in marketing, creatives have been doing more with less for a long time. Last year, however, brought things to new extremes. Despite resources cut by about one-third, in both staffing (31%) and budget cuts (31%) more than half (58%) of creative and design teams say they were met with larger workloads. Those are … Read more
Having the right visual strategy for your brand is extremely important, especially when it comes to social media marketing. Using visuals effectively can not only increase the power of your core marketing message but also create more engagement with your online audiences. Creating powerful visual marketing materials wasn’t always easy but fortunately, today we have … Read more
