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8 Must-Have Types of Content for Your Digital Strategy

8 Must-Have Types of Content for Your Digital Strategy

If you are running a business online or just going to enter the market, then content marketing will help you with your marketing initiatives. Whether it’s an email newsletter or a corporate blog with thousands of articles, content marketing opens up new opportunities for your business. What are the main pillars of your content marketing … Read more

4 Examples of Brands With Brilliant Omnichannel Experiences

4 Examples of Brands With Brilliant Omnichannel Experiences

Did you know that companies with omnichannel customer engagement strategies retain 89% of customers compared to just 33% for those with a weak omnichannel strategy? Furthermore, Google research claims that 42% of in-store shoppers search for information online while in-store. Another extensive study by the Harvard Business Review studied the shopping behavior of just over … Read more

6 Vital Metrics to Measure Content Marketing Success

6 Vital Metrics to Measure Content Marketing Success

Measuring the success of content marketing initiatives is often cited as a significant challenge in case studies. In today’s world, everyone needs to prove their work effectiveness and worthiness. Then, why not gauge the worthiness of your content? Why not measure if it’s achieving the desired goals set while planning? The following metrics can help … Read more