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This category looks at the creation and sharing of content (blogs, social media messages, video, graphics, images), in a way that builds trust for a brand online.
The game has changed! The power of the internet means it’s now possible to build a broader and more profitable online audience by carefully applying some specific approaches and techniques. All it takes is confidence and an internet connection. According to new research, 78% of internet users conduct product research online (Source: Hubspot). This has … Read more
Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways: 1. It includes content not generated by the organisation 2. It can include content that is not necessarily ‘insightful’ or ‘high-end’ 3. It broadens the range … Read more
I was recently travelling through Italy and having an iPhone allowed me to share what I was experiencing in real time to my Facebook timeline and to Twitter. The photo that you see on the right of the sea side town of Camogli is the evidence. This didn’t require waiting to get back to the … Read more
There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbleUpon and BuzzFeed recently teamed up to figure this out. They found their … Read more
Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“. This is due to the the realization that on a social web people can create more dynamic stories about a business and brand than they can ever hope to achieve on … Read more