Conversion Rate Optimization

eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one […]

Also known as session unification and site linking, session stitching is a way to ensure data quality and attribution. It can be useful to those […]

How would you feel if out of 100 people who visit your product checkout page, 69 leave without buying? Awful. Yet, that’s the average abandonment […]

This era is a unique one. There are many resources for making businesses successful, especially on the internet, including but not limited to social media, search […]

For over a decade now, businesses have been attempting to garner the power of the internet for the cost-effective, efficient marketing of their products or […]

No matter where you look online, someone is talking about how great running an eCommerce business is. Amazingly enough, they all want to teach you how […]

The Colombian Government had a problem. Throughout the long-running battle with revolutionary group FARC, hundreds of soldiers had been captured. Some of these troops had […]

Push notifications have become a common phenomenon for everyone with a smartphone, smartwatch or computer. You don’t need to know about them to receive one. […]

Voice search is taking the search industry by storm… While we are watching the breath-taking adoption of smart voice assistance and subsequent growth of searching-by-voice […]

One of the biggest problems faced by businesses and brands is that they see their product from their own perspective; they’re too obsessed with the […]