"Join over 25 million other readers that have been educated and inspired to transform their life and business"

8 Free A/B Testing Tools to Optimize Your Mobile App

8 Free A/B Testing Tools to Optimize Your Mobile App

When Uber was first introduced in the market, people found it hard to trust an application that proposed safe and timely travel.  Despite being just an app, it offered a solution to a multitude of problems. The easy-to-use app had a remarkable user experience and highly effective functionality that revolutionized personal transportation.  User experience plays … Read more

How to Automate Lifecycle Marketing Across Engagement Channels Using CleverTap

How to Automate Lifecycle Marketing Across Engagement Channels Using CleverTap

Long-term business success requires a commitment to both types of customers – new and returning. The key lies in robust lifecycle marketing, where the pursuit of new customers doesn’t interfere with customer retention efforts and vice versa. And the magic bullet for this marketing strategy? Automation. Here’s how to build an automation strategy for your … Read more