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The elements of web design, copywriting and other marketing tactics that are designed to convert more website visitors into leads and sales.
The average eCommerce cart abandonment rate is 69.57%… it rises to over 85% on mobile! Not that I need to spell it out, but that means for every 10 people that visit your website and add a product to their cart, 7 are deciding not to complete the purchase. I’m not talking about casual website … Read more
Do you hear that? The grave silence on your newsletter subscription form? Do you feel it? The undying urge by your visitors for closing popups on your website as soon as they appear. Well, you are not alone in this. It’s a problem that most marketers deal with – turning visitors into raving email fans … Read more
When Uber was first introduced in the market, people found it hard to trust an application that proposed safe and timely travel. Despite being just an app, it offered a solution to a multitude of problems. The easy-to-use app had a remarkable user experience and highly effective functionality that revolutionized personal transportation. User experience plays … Read more
The past year has indeed been quite challenging for almost everyone. Despite the situation, many of us took advantage of our free time and invested in learning something that would prove beneficial for us in the long run. Based on several studies, many people spent their time learning every new technique and trend that resides … Read more
Long-term business success requires a commitment to both types of customers – new and returning. The key lies in robust lifecycle marketing, where the pursuit of new customers doesn’t interfere with customer retention efforts and vice versa. And the magic bullet for this marketing strategy? Automation. Here’s how to build an automation strategy for your … Read more