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Conversion Rate Optimization

The elements of web design, copywriting and other marketing tactics that are designed to convert more website visitors into leads and sales.

How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization

How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization

This era is a unique one. There are many resources for making businesses successful, especially on the internet, including but not limited to social media, search […]

5 Signs Your Website Design Is Costing You B2B Leads

5 Signs Your Website Design Is Costing You B2B Leads

For over a decade now, businesses have been attempting to garner the power of the internet for the cost-effective, efficient marketing of their products or […]

5 eCommerce Tools and Resources to Boost Branding and Conversions

5 eCommerce Tools and Resources to Boost Branding and Conversions

No matter where you look online, someone is talking about how great running an eCommerce business is. Amazingly enough, they all want to teach you how […]

5 Conversion Copywriting Tactics That Turn Your Content Into a “Selling Machine”

5 Conversion Copywriting Tactics That Turn Your Content Into a “Selling Machine”

The Colombian Government had a problem. Throughout the long-running battle with revolutionary group FARC, hundreds of soldiers had been captured. Some of these troops had […]

5 Powerful Push Notification Marketing Strategies You Probably Aren't Using

5 Powerful Push Notification Marketing Strategies You Probably Aren’t Using

Push notifications have become a common phenomenon for everyone with a smartphone, smartwatch or computer. You don’t need to know about them to receive one. […]

How To Optimize Your Product Page For Voice Search

How To Optimize Your Product Page For Voice Search

Voice search is taking the search industry by storm… While we are watching the breath-taking adoption of smart voice assistance and subsequent growth of searching-by-voice […]

How to Use Customer Journey Mapping to Transform Frustration Into Conversion

How to Use Customer Journey Mapping to Transform Frustration Into Conversion

One of the biggest problems faced by businesses and brands is that they see their product from their own perspective; they’re too obsessed with the […]

3 Mindless Ways to Build Immediate Trust on Your Website

3 Mindless Ways to Build Immediate Trust on Your Website

Website visitors form an opinion about your website (whether they like it or dislike it, whether they’ll leave or stay) in just 50 milliseconds, according […]

How to A:B Test Landing Pages On Social Media

How to A/B Test Landing Pages On Social Media

Remember back in school when you were taught how to properly conduct research on the scientific method? Well, who would’ve thought that years later, in […]

How Strategic Use of Color in Web Design Can Increase Conversions

How Strategic Use of Color in Web Design Can Increase Conversions

A person can set up a website to serve any purpose he or she has in mind. Some do it to push a social or […]