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Conversion Rate Optimization

The elements of web design, copywriting and other marketing tactics that are designed to convert more website visitors into leads and sales.

The 9 Best Website Design Trends of 2021

The 9 Best Website Design Trends of 2021

The past year has indeed been quite challenging for almost everyone. Despite the situation, many of us took advantage of our free time and invested […]

How to Improve Your eCommerce UX for Better Conversions

How to Improve Your eCommerce UX for Better Conversions

We’ve all been in that situation. You come to a website with a clear intention of spending some money, but something just seems off. The […]

How to Generate High-Converting Copy With AI Copywriting Software

How to Generate High-Converting Copy With AI Copywriting Software

Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a […]

How to Use Surveys to Improve the Efficiency of A/B Testing

How to Use Surveys to Improve the Efficiency of A/B Testing

Improving user experience is one of the most important concerns of digital marketers, site developers, and business owners. Catching the eye of your site’s visitors […]

6 Advanced Tactics to Improve Your Chatbot’s Engagement and Conversions

6 Advanced Tactics to Improve Your Chatbot’s Engagement and Conversions

Chatbots have become increasingly popular among both businesses and consumers, with roughly 56% of customers claiming they would prefer to chat with a bot than […]

5 Expert Hacks for Crafting a Call-to-Action Readers Can’t Resist

5 Expert Hacks for Crafting a Call-to-Action Readers Can’t Resist

“When I say jump, you say, ‘How high?’” This may work for drill sergeants, but it probably won’t do you any favors in marketing. As […]

The 3 Non-Negotiables of a Successful Growth Marketer

The 3 Non-Negotiables of a Successful Growth Marketer

Fast growth… It’s that elusive mirage that we’re all chasing. From startups to Fortune 500 companies, there’s nothing more attractive to investors, shareholders, and business […]

9 Winning Strategies For Increasing Customer Lifetime Value

9 Winning Strategies For Increasing Customer Lifetime Value

Winning new customers is an important goal for growing businesses, but it’s also a costly tactic. Reaching out to new customers, bringing them through a […]

4 Expert Tips to Build a High-Converting eCommerce Category Page

4 Expert Tips to Build a High-Converting eCommerce Category Page

Improving the conversion of your website is a highly rewarding activity. It increases your sales without increasing your spending, thereby helping you grow your bottom […]

7 Powerful Conversion Copywriting Tips That Will Turn Your Content Into a Sales Magnet

7 Powerful Conversion Copywriting Tips That Will Turn Your Content Into a Sales Magnet

Many digital marketers focus on technical SEO and hire writers to create content specifically for search engine algorithms. What they don’t appreciate is that search […]