• flipboard

Conversion Rate Optimization

The elements of web design, copywriting and other marketing tactics that are designed to convert more website visitors into leads and sales.

9 Winning Strategies For Increasing Customer Lifetime Value

9 Winning Strategies For Increasing Customer Lifetime Value

Winning new customers is an important goal for growing businesses, but it’s also a costly tactic. Reaching out to new customers, bringing them through a […]

4 Expert Tips to Build a High-Converting eCommerce Category Page

4 Expert Tips to Build a High-Converting eCommerce Category Page

Improving the conversion of your website is a highly rewarding activity. It increases your sales without increasing your spending, thereby helping you grow your bottom […]

7 Powerful Conversion Copywriting Tips That Will Turn Your Content Into a Sales Magnet

7 Powerful Conversion Copywriting Tips That Will Turn Your Content Into a Sales Magnet

Many digital marketers focus on technical SEO and hire writers to create content specifically for search engine algorithms. What they don’t appreciate is that search […]

5 Vital Questions Your Web Copy Must Answer to Increase Conversions

5 Vital Questions Your Web Copy Must Answer to Increase Conversions

Once your site is live and your first stream of traffic trickles in (whether it’s from paid ads or organic traffic), several factors start running […]

How to Acquire, Qualify and Nurture Leads With Interactive Content

How to Acquire, Qualify and Nurture Leads With Interactive Content

Leads are oxygen for businesses. No leads, no chance for survival. But let’s talk real; a funnel full of irrelevant leads who never intend to […]

5 Tactics to Maximize Data-Driven Digital Marketing Campaigns

5 Tactics to Maximize Data-Driven Digital Marketing Campaigns

These days, marketers are so familiar with utilizing digital marketing campaigns they can practically employ them with their eyes closed. That’s not to say that […]

How to Improve Lead Scoring and Lead Segmentation With Interactive Content

How to Improve Lead Scoring and Lead Segmentation With Interactive Content

Generating leads isn’t always enough. More than often, it’s only the first step to a long process of conversion. It’s important to make sure that […]

15 Persuasive Copywriting Techniques That’ll Boost Conversions

15 Persuasive Copywriting Techniques That’ll Boost Conversions

Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your […]

3 Coercive Sales Copywriting Techniques to Skyrocket Your Sales

3 Coercive Sales Copywriting Techniques to Skyrocket Your Sales

Quality sales copy is crucial to your sales. It’s what gets readers to take action. Whether it is buying a product, digging for more about […]

How to Double Your Affiliate Income Overnight

How to Double Your Affiliate Income Overnight

Affiliate marketing continues to grow at a steady pace. In 2010, the market was worth $1.6 billion in the US. Last year, affiliate marketers made […]