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The elements of web design, copywriting and other marketing tactics that are designed to convert more website visitors into leads and sales.
Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a set of words in the most compelling structure possible to persuade action. This formula has been learned and adapted over decades of testing and adjusting copy based on consumer behavior. … Read more
In this article, you’ll learn what goes into a successful user experience, and what you should avoid at all costs.
In this article, we’ll look at some tried-and-tested, conversion-boosting CTA phrases that get you the results you want.
Web page conversions less than ideal? It’s probably your CTA (Call-to-action). Here’s 5 ways to optimize your CTA for more conversions.
Lead generation is crucial for any and all businesses. But it’s the one area where most marketing efforts are seriously challenged. One of the most effective lead generators is popups which have become ubiquitous on pretty much all websites nowadays. Popups are sometimes considered annoying, but they can work wonders if you use them properly. … Read more