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Conversion Rate Optimization

The elements of web design, copywriting and other marketing tactics that are designed to convert more website visitors into leads and sales.

8 Free A/B Testing Tools to Optimize Your Mobile App

8 Free A/B Testing Tools to Optimize Your Mobile App

When Uber was first introduced in the market, people found it hard to trust an application that proposed safe and timely travel.  Despite being just […]

The 9 Best Website Design Trends of 2021

The 9 Best Website Design Trends of 2021

The past year has indeed been quite challenging for almost everyone. Despite the situation, many of us took advantage of our free time and invested […]

How to Automate Lifecycle Marketing Across Engagement Channels Using CleverTap

How to Automate Lifecycle Marketing Across Engagement Channels Using CleverTap

Long-term business success requires a commitment to both types of customers – new and returning. The key lies in robust lifecycle marketing, where the pursuit […]

How to Improve Your eCommerce UX for Better Conversions

How to Improve Your eCommerce UX for Better Conversions

We’ve all been in that situation. You come to a website with a clear intention of spending some money, but something just seems off. The […]

How to Generate High-Converting Copy With AI Copywriting Software

How to Generate High-Converting Copy With AI Copywriting Software

Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a […]

How to Use Surveys to Improve the Efficiency of A/B Testing

How to Use Surveys to Improve the Efficiency of A/B Testing

Improving user experience is one of the most important concerns of digital marketers, site developers, and business owners. Catching the eye of your site’s visitors […]

6 Advanced Tactics to Improve Your Chatbot’s Engagement and Conversions

6 Advanced Tactics to Improve Your Chatbot’s Engagement and Conversions

Chatbots have become increasingly popular among both businesses and consumers, with roughly 56% of customers claiming they would prefer to chat with a bot than […]

5 Expert Hacks for Crafting a Call-to-Action Readers Can’t Resist

5 Expert Hacks for Crafting a Call-to-Action Readers Can’t Resist

“When I say jump, you say, ‘How high?’” This may work for drill sergeants, but it probably won’t do you any favors in marketing. As […]

The 3 Non-Negotiables of a Successful Growth Marketer

The 3 Non-Negotiables of a Successful Growth Marketer

Fast growth… It’s that elusive mirage that we’re all chasing. From startups to Fortune 500 companies, there’s nothing more attractive to investors, shareholders, and business […]

9 Winning Strategies For Increasing Customer Lifetime Value

9 Winning Strategies For Increasing Customer Lifetime Value

Winning new customers is an important goal for growing businesses, but it’s also a costly tactic. Reaching out to new customers, bringing them through a […]