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The elements of web design, copywriting and other marketing tactics that are designed to convert more website visitors into leads and sales.
Lead generation is crucial for any and all businesses. But it’s the one area where most marketing efforts are seriously challenged. One of the most effective lead generators is popups which have become ubiquitous on pretty much all websites nowadays. Popups are sometimes considered annoying, but they can work wonders if you use them properly. … Read more
Copywriting is a great career option because it’s a high-income skill and offers numerous opportunities for working from any part of the world. As a result, Copywriting is highly sought after by several industries. However, to become a copywriter, you must hone specific skills and follow certain steps/tips. As you read on, you will fully … Read more
The future of marketing is personalized customer service. Customers are better informed and are demanding the best service possible. Brands that key into this concept enjoy the rewards. Personalization delivers an improved experience to your customers. It leads to an increased conversion rate and income for your business. Michael Brenner, a top CMO and founder … Read more
The average eCommerce cart abandonment rate is 69.57%… it rises to over 85% on mobile! Not that I need to spell it out, but that means for every 10 people that visit your website and add a product to their cart, 7 are deciding not to complete the purchase. I’m not talking about casual website … Read more
Do you hear that? The grave silence on your newsletter subscription form? Do you feel it? The undying urge by your visitors for closing popups on your website as soon as they appear. Well, you are not alone in this. It’s a problem that most marketers deal with – turning visitors into raving email fans … Read more
