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Conversion Rate Optimization

The elements of web design, copywriting and other marketing tactics that are designed to convert more website visitors into leads and sales.

How to Acquire, Qualify and Nurture Leads With Interactive Content

How to Acquire, Qualify and Nurture Leads With Interactive Content

Leads are oxygen for businesses. No leads, no chance for survival. But let’s talk real; a funnel full of irrelevant leads who never intend to […]

5 Tactics to Maximize Data-Driven Digital Marketing Campaigns

5 Tactics to Maximize Data-Driven Digital Marketing Campaigns

These days, marketers are so familiar with utilizing digital marketing campaigns they can practically employ them with their eyes closed. That’s not to say that […]

How to Improve Lead Scoring and Lead Segmentation With Interactive Content

How to Improve Lead Scoring and Lead Segmentation With Interactive Content

Generating leads isn’t always enough. More than often, it’s only the first step to a long process of conversion. It’s important to make sure that […]

15 Persuasive Copywriting Techniques That’ll Boost Conversions

15 Persuasive Copywriting Techniques That’ll Boost Conversions

Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your […]

3 Coercive Sales Copywriting Techniques to Skyrocket Your Sales

3 Coercive Sales Copywriting Techniques to Skyrocket Your Sales

Quality sales copy is crucial to your sales. It’s what gets readers to take action. Whether it is buying a product, digging for more about […]

How to Double Your Affiliate Income Overnight

How to Double Your Affiliate Income Overnight

Affiliate marketing continues to grow at a steady pace. In 2010, the market was worth $1.6 billion in the US. Last year, affiliate marketers made […]

How to Get Actionable Insights From User Behaviour Recordings to Optimize UX

How to Get Actionable Insights From User Behavior Recordings to Optimize UX

“When every screen or page is self-evident, it is equivalent to good lighting in a store. Everything seems better.” – Steve Krug As cliché as […]

12 Reasons Why Your Organization Needs a Mobile CRM Strategy

12 Reasons Why Your Organization Needs a Mobile CRM Strategy

With the introduction of mobile devices, people now spend most of their time on these gadgets. So what does this mean for businesses? It simply […]

The 10 Best Online Lead Quiz Software in 2020

The 10 Best Online Lead Quiz Software in 2020

Online quizzes are one of the best types of content you can use to extend your reach and generate leads. They have the potential to […]

20 Extraordinary Web Design Ideas That Will Get Everyone Clicking

20 Extraordinary Web Design Ideas That Will Get Everyone Clicking

The overwhelming innovations in the technological ecosystem are spreading rampancy of creativity. The wave of advancement is taking over industries, and practically pressurizing marketers to […]