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Conversion Rate Optimization

The elements of web design, copywriting and other marketing tactics that are designed to convert more website visitors into leads and sales.

How to Wrangle Website Engagement in the Era of Information Overload

How to Improve Website Engagement in the Era of Information Overload

Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them. Unfortunately, this is […]

Why Web Push Notifications Are Not Working For You (And How to Fix It)

Why Web Push Notifications Are Not Working For You (And How to Fix It)

Web push notifications have been gaining popularity over the last few years – and it looks like it’s only going to get stronger. According to […]

The Top 4 eCommerce Tools to Boost Conversions and Engagement

The Top 4 eCommerce Tools to Boost Conversions and Engagement

eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one […]

4 Essential Methods for Session Stitching in Google Analytics

4 Essential Methods for Session Stitching in Google Analytics

Also known as session unification and site linking, session stitching is a way to ensure data quality and attribution. It can be useful to those […]

9 Proven Ways to Reduce Shopping Cart Abandonment

9 Proven Ways to Reduce Shopping Cart Abandonment

How would you feel if out of 100 people who visit your product checkout page, 69 leave without buying? Awful. Yet, that’s the average abandonment […]

How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization

How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization

This era is a unique one. There are many resources for making businesses successful, especially on the internet, including but not limited to social media, search […]

5 Signs Your Website Design Is Costing You B2B Leads

5 Signs Your Website Design Is Costing You B2B Leads

For over a decade now, businesses have been attempting to garner the power of the internet for the cost-effective, efficient marketing of their products or […]

5 eCommerce Tools and Resources to Boost Branding and Conversions

5 eCommerce Tools and Resources to Boost Branding and Conversions

No matter where you look online, someone is talking about how great running an eCommerce business is. Amazingly enough, they all want to teach you how […]

5 Conversion Copywriting Tactics That Turn Your Content Into a “Selling Machine”

5 Conversion Copywriting Tactics That Turn Your Content Into a “Selling Machine”

The Colombian Government had a problem. Throughout the long-running battle with revolutionary group FARC, hundreds of soldiers had been captured. Some of these troops had […]

5 Powerful Push Notification Marketing Strategies You Probably Aren't Using

5 Powerful Push Notification Marketing Strategies You Probably Aren’t Using

Push notifications have become a common phenomenon for everyone with a smartphone, smartwatch or computer. You don’t need to know about them to receive one. […]