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Conversion Rate Optimization

The elements of web design, copywriting and other marketing tactics that are designed to convert more website visitors into leads and sales.

5 Ways to Get Your Visitors More Engaged With Site Personalization

5 Ways to Get Your Visitors More Engaged With Site Personalization

User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. […]

The Undeniable Influence Of Colors In Marketing (And How To Use Them)

The Undeniable Influence Of Colors In Marketing (And How To Use Them)

How many individual pieces of content marketing have you seen so far today? If you’ve spent any time on the internet, the answer is probably […]

Mobile App Attribution 101 - A Quick Start Guide For Site Owners

Mobile App Attribution 101: A Quick Start Guide For Site Owners

Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies. From Facebook […]

How To Design Mobile Forms To Boost Conversions

How To Design Mobile Forms To Boost Conversions

Mobile devices are ubiquitous now. People use them every day to book hotels, flight tickets, shop online and much more. No wonder there is a […]

7 Things You Can Do Right Now to Boost Your Website Conversion Rate

7 Things You Can Do Right Now to Boost Your Website Conversion Rate

Think about it for a moment… What are the reasons for creating, updating, and maintaining your business website? On the top of that list should […]

A Complete Guide on Using a “Limited Time Offer” to Optimize Conversions

A Complete Guide on Using a “Limited Time Offer” to Optimize Conversions

Consider yourself in a Starbucks store on a cool autumn evening, which latte would you go for, the one that is available every day or […]

7 Psychological Techniques to Increase Your Web Page Dwell Time (With Examples from Experts)

7 Psychological Techniques to Increase Your Web Page Dwell Time (With Examples from Experts)

A high click-through rate (CTR) may help you get higher rankings on the search results pages. But a high dwell time will help you keep […]

How to Wrangle Website Engagement in the Era of Information Overload

How to Improve Website Engagement in the Era of Information Overload

Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them. Unfortunately, this is […]

Why Web Push Notifications Are Not Working For You (And How to Fix It)

Why Web Push Notifications Are Not Working For You (And How to Fix It)

Web push notifications have been gaining popularity over the last few years – and it looks like it’s only going to get stronger. According to […]

The Top 4 eCommerce Tools to Boost Conversions and Engagement

The Top 4 eCommerce Tools to Boost Conversions and Engagement

eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one […]