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In the corner of my office sits a dull dedicated technology device called a “Fax Machine”, its real name is in fact “Facsimile”. It’s presence is tolerated in case we need to communicate when Facebook fails, the SMS feature on my phone implodes or the email goes down. It occasionally does make whirring noises and … Read more
Email is not the cool trendy marketing tactic as the the current flavor of the month, social media. In fact some companies, notably a major brand ‘Ben & Jerry’s, are making the brave step of dropping their email marketing and going totally social in the UK. Despite this email is still an important part of … Read more
The popularity of social media has not reduced the need to to have an email marketing plan as part of your Internet marketing strategy, but there does need to be a reassessment of how you integrate and optimize the strengths of each of these 2 internet mediums as part of your marketing planning. It’s no secret that … Read more
