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How Email Marketing Can Boost Your Social Media Presence

Email is not the cool trendy marketing tactic as the the current flavor of the month, social media. In fact some  companies, notably a major brand ‘Ben & Jerry’s,  are making the brave step of dropping their email marketing and going totally social in the UK. Despite this email is still an important part of … Read more

5 Steps to Optimize Your Email For Social Media

The popularity of  social media has not reduced the need to to have an email marketing plan as part of your Internet marketing strategy, but there does need to be a reassessment of how you  integrate and optimize the strengths of each of these 2 internet mediums as part of  your marketing planning.    It’s no secret that … Read more