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Email is sometimes seen as the dreary cousin of Facebook who never gets invited to the marketing party. It has this image of mundaneness because it has been around for decades and is all about work. Often it is perceived as that necessary evil that that can’t compete on marketing terms with the rather fun … Read more
Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to a desktop computer. But no longer. Smartphones have changed the game. To better understand the challenges you now face, let’s carefully consider the perspective of the smartphone user. Enter Pete, … Read more
In the corner of my office sits a dull dedicated technology device called a “Fax Machine”, its real name is in fact “Facsimile”. It’s presence is tolerated in case we need to communicate when Facebook fails, the SMS feature on my phone implodes or the email goes down. It occasionally does make whirring noises and … Read more
Email is not the cool trendy marketing tactic as the the current flavor of the month, social media. In fact some companies, notably a major brand ‘Ben & Jerry’s, are making the brave step of dropping their email marketing and going totally social in the UK. Despite this email is still an important part of … Read more
The popularity of social media has not reduced the need to to have an email marketing plan as part of your Internet marketing strategy, but there does need to be a reassessment of how you integrate and optimize the strengths of each of these 2 internet mediums as part of your marketing planning. It’s no secret that … Read more