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The numbers are out and strictly in favor of mobile phones! A whopping 68% of netizens are opening marketing emails on their smartphones. If we talk about the most pitched-to lead group – the millennials – 73% of them prefer marketing communication over email. So, it’s safe to say that your email campaigns must not … Read more
Email marketing is one of the effective ways to pour in significant revenues to any business if done right. Statista reports that a whopping 4.3 billion users will be using emails by 2023. It is one of the most preferred ways of communication for consumers in hospitality, entertainment, digital, retail, and many industries. Understanding your … Read more
Triggered emails can help to build long-lasting relationships with prospects and customers alike. According to GetResponse, these emails show a 38.03% open rate and a 6.76% click-through rate. One of the biggest advantages of triggered emails is their longevity. It is quite possible that visitors who receive these emails engage with them some months later. … Read more
In the realm of business data management, ‘Garbage in, garbage out’, is a well-worn phrase. And yes, for good reason! As B2B marketers, the most valuable marketing asset you have is your database. It’s difficult to grow, maintain, and replicate. A large high-quality database gives you a huge competitive edge. The more people you can reach … Read more
Did you know that nearly half of email traffic is considered to be spam? Plus, 30% of your email information becomes outdated in just one year because of obsolete and erroneous data. In today’s competitive landscape, quality data is crucial for every enterprise that leverages email marketing channels. Many marketers put all their resources and … Read more
