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Did you know that nearly half of email traffic is considered to be spam? Plus, 30% of your email information becomes outdated in just one year because of obsolete and erroneous data. In today’s competitive landscape, quality data is crucial for every enterprise that leverages email marketing channels. Many marketers put all their resources and … Read more
If you think about marketing in today’s evolving digital landscape, generally what comes to mind is either some chic social media post or a huge billboard in Times Square. Emails might be one of the last things that pop up. This is not surprising as emails have been considered the boring, redundant form of communication … Read more
The eCommerce industry has gained immense momentum in recent times. eCommerce businesses are all set to reach a new high in 2021 with an exponential growth rate of 265%. With the intense competition in the marketplace, eCommerce businesses must try their best to stand out and draw the attention of their target audience. Out of … Read more
Email marketing is one of the most dynamic fields that has continued to evolve into an effective marketing channel for marketers. Every year, there are some exciting trends that emerge in the realms of email marketing and 2021 is no different. Since 2020 saw grim circumstances, there were drastic changes in customer behavior. New trends … Read more
For marketers, email newsletters are a win-win when it comes to email content. They benefit both companies and customers. But you may often get stuck in finding newsletter content ideas week in and week out, so how do you come up with new ideas? First, there are plenty of methods for creating email newsletters. But … Read more