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Do you know that businesses, both eCommerce or otherwise, can earn $44 on every dollar spent through email marketing? While this statistic is ought to pique your interest, know that you reach this figure only if you have a solid email list. Without one, even the most personalized of email marketing campaigns will bear no … Read more
Every business owner knows the indispensable value of email marketing. From promotional emails, newsletters to advertisements, the scope is endless for well-crafted emails. It’s safe to say that this trend is here to stay. On average, an individual receives over 121 emails each day. And marketing/promotional emails comprise the lion’s share of them. In the … Read more
The numbers are out and strictly in favor of mobile phones! A whopping 68% of netizens are opening marketing emails on their smartphones. If we talk about the most pitched-to lead group – the millennials – 73% of them prefer marketing communication over email. So, it’s safe to say that your email campaigns must not … Read more
Email marketing is one of the effective ways to pour in significant revenues to any business if done right. Statista reports that a whopping 4.3 billion users will be using emails by 2023. It is one of the most preferred ways of communication for consumers in hospitality, entertainment, digital, retail, and many industries. Understanding your … Read more
Triggered emails can help to build long-lasting relationships with prospects and customers alike. According to GetResponse, these emails show a 38.03% open rate and a 6.76% click-through rate. One of the biggest advantages of triggered emails is their longevity. It is quite possible that visitors who receive these emails engage with them some months later. … Read more