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Email Marketing

Growing a list of interested online prospects and then distributing helpful, personalised and targeted content to them in a way that builds trust and generates sales.

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27 Tricks to Boost Blog Post Conversion Rates

It’s frustrating right? You’re knocking out tons of good blog posts, and people are liking them. Social media shares are on the rise. Traffic is […]

5 Simply Awesome Email Automation Funnels To Build Today

5 Simply Awesome Email Automation Funnels To Build Today

How much importance do you place on leveraging your email list? Do you send out a monthly news round-up? Notify your contacts when you release […]

4 Email Marketing Hacks That Will Help You Stand Out From Your Competition

4 Email Marketing Hacks That Will Help You Stand Out From Your Competition

So you’re a digital marketer. I’m willing to bet money on the fact that you (or your company) already use email marketing as a key […]

10 Digital Marketing Assets You Need To Invest In Today

Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the […]

A Practical Guide On How to Get Out of Gmail’s Promotions Tab

A Practical Guide On How to Get Out of Gmail’s Promotions Tab

Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate. The introduction of an automatic filtering […]

10 Skills An Email Marketing Manager Needs To Succeed

10 Skills An Email Marketing Manager Needs To Succeed [2018 Update]

A lot has been written about the importance of email marketing. And that’s for good reason: if we look at the ROI, email is the […]

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 […]

How To Ensure Your Cold Email Outreach Doesn't Violate Anti-Spam Laws

How To Ensure Your Cold Email Outreach Doesn’t Violate Anti-Spam Laws

Imagine that you are sitting in a coffee shop, and all of a sudden, a waiter brings you a cupcake and leaves it on your […]

How To Win At Your Holiday Email Marketing Strategy This Festive Season

How To Win At Your Holiday Email Marketing Strategy This Festive Season

‘Tis the season to be jolly! That’s right, the holidays are right here (well, almost)! Marketers are all set to roll out competitive sales tactics […]

7 Common Reasons Why Your Email Marketing Strategy Isn’t Working

7 Common Reasons Why Your Email Marketing Strategy Isn’t Working

There’s no denying it. With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability […]