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This category looks at a form of marketing that involves finding, connecting, and engaging with individuals who have a noticeable influence over your ideal audience or customer group.
I don’t know if you can remember your days at school where how many friends you had was something to be valued in the school playground. If you only had one or two friends you were viewed as something of a loser. Being the leader of a group or “gang” you were seen as influential … Read more
I am contemplating obtaining and securing domain names for my teenage children. Are they starting a business?….No. Have they a great idea and they want to encapsulate that intellectual property with an online name?…No. They are still too young to be contemplating that strategic adventure. In the future as more of our lives including the … Read more
Personal branding is a relatively new concept and is thought to have emerged in 1997 after a ground breaking article was published on the Fast Company website by Tom Peters. We are in the age of the ‘knowledge worker‘ and the days of being an anonymous cog in the wheel of a faceless corporation are … Read more