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This category looks at a form of marketing that involves finding, connecting, and engaging with individuals who have a noticeable influence over your ideal audience or customer group.
Today, brands and marketers have done away with traditional marketing strategies like TV and radio and adopted new digital marketing strategies that are better suited to modern times. One of these is influencer marketing. Influencer marketing is a marketing strategy that involves collaborating with an influencer – someone who has established a strong personal brand … Read more
Twitter has come a long way over the last 14 years. From the early days of random egg-shaped avatars screaming into the void over 140 characters about why one celebrity’s dress was better than the other to modern election cycles. The cynic might view Twitter as nothing more than megaphone-assisted political diatribes without an edit … Read more
Almost every aspect of our lives has been affected in one way or another by the pandemic. Everyone is striving hard to adapt, including businesses, creative influencer marketers, and the entire economy at large. Considering the stay-at-home economy is a new reality, influencers have been forced to devise new and relatable content ideas that revolve … Read more
Traditional advertising has become worn out. Consumers today just aren’t responding to advertising that brands are putting out there. And it’s pretty obvious why. Let’s face it, traditional advertising exists because brands want it to exist. If you take a second to step back, you will realize that everything in traditional advertising is created because … Read more
Influencers are a new generation of old-fashioned celebrities who are now running a billion-dollar market all over social media. They no longer need to be a music/cinema/or sports star to be contacted by brands for advertising their products or services. They can be bloggers, chefs, tech savvies, or any other active user of different social … Read more