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How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)

How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)

All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel. Influencer marketing can be … Read more

The 9 Most Inspiring Influencer Marketing Campaigns of All Time

The 9 Most Inspiring Influencer Marketing Campaigns of All Time

Today, brands and marketers have done away with traditional marketing strategies like TV and radio and adopted new digital marketing strategies that are better suited to modern times. One of these is influencer marketing. Influencer marketing is a marketing strategy that involves collaborating with an influencer – someone who has established a strong personal brand … Read more

7 Powerful Ways to Use Twitter Influencers

7 Powerful Ways to Use Twitter Influencers

Twitter has come a long way over the last 14 years. From the early days of random egg-shaped avatars screaming into the void over 140 characters about why one celebrity’s dress was better than the other to modern election cycles. The cynic might view Twitter as nothing more than megaphone-assisted political diatribes without an edit … Read more