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Celebrity Influencers vs Micro-Influencers: Which Is Best For You?

Celebrity Influencers vs Micro-Influencers: Which Is Best For You?

Before the relatively recent explosion of Facebook, Twitter, and Instagram, celebrity advertising was considered to be the main path towards reaching and influencing potential customers. If your brand or business was attempting to market sports apparel, for example, reaching out to certain NBA stars with an aggressive advertising campaign was probably the best way to … Read more

How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing. Influencer marketing is all about building connections with people and presenting your product in an honest and transparent way. For eCommerce, this is especially important. With tight competition and declining impact of … Read more

7 Ways to Instantly Increase Your Authority Online

7 Ways to Instantly Increase Your Authority Online

It’s frustrating, isn’t it? You’ve spent dozens of hours to bring people back to your website… just to see them go away. And never come back. The number of comments, social shares and returning visitors? Embarrassing. How many subscribers? Too little. How about sales and fans? It’s just disappointing. It feels like people don’t care … Read more