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This category looks at a form of marketing that involves finding, connecting, and engaging with individuals who have a noticeable influence over your ideal audience or customer group.
Social media and influencer marketing make a perfect combination. With over two billion daily active users, social platforms give just about anyone the opportunity to step up and start attracting followers with high-quality content. According to one report, influencer marketing is projected to become a $10 billion industry by 2020. What does this tell you? … Read more
Online economics has flipped traditional advertising, PR, and marketing campaigns. Today, social capital is the asset worth building, while influence is the strongest currency for driving brand awareness and producing revenue. As many studies show, investing in both can deliver spectacular ROI. In fact, influencer marketing has become an indispensable tool for the vast majority … Read more
Video marketing helps you generate more high-quality traffic, increase brand visibility, and credibility. In fact, 84% of marketers reported that videos helped them increase the traffic to their websites. Naturally, marketers are trying to leverage the power of videos and the potential that video marketing carries. YouTube is an amazing platform to post and distribute … Read more
28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get into why in a bit… But does it work for solopreneurs and small business? Yes! And it can be done for free, or by using low-cost tools. This article focuses on businesses that don’t have big budgets for marketing … Read more
Before the relatively recent explosion of Facebook, Twitter, and Instagram, celebrity advertising was considered to be the main path towards reaching and influencing potential customers. If your brand or business was attempting to market sports apparel, for example, reaching out to certain NBA stars with an aggressive advertising campaign was probably the best way to … Read more