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The SEO category talks about the systems, processes and tactics that help a website attract targeted traffic from search engines.
I came across a video blog post by Hubspot this week and it reminded me of how increasingly important online video is becoming to “getting found online”. The post was a YouTube Video from 12 months ago by Hubspot that had been recorded during an internal ofline “Twitter Training” class for staff and it was quite funny … Read more
I thought I knew who was in charge of Social Media in corporations until I came across this survey conducted by ipressroom.com with support by the PRSA which interviewed 278 public relations, marketing and human resources professionals to identify trends regarding their approach to social media. The breakdown of the companies surveyed by revenue was as follows 14% of the companies had revenue in excess … Read more
Online video is becoming a very important part of online search, and needs to be included in your companies planning for being found online and to optimise your web site for Organic SEO. So the questions you need to be asking are. What are the latest developments for “Online Search” where your business or organisation is trying to be … Read more
I visited one of my clients today and it inspired me to write this post. Why, well since they rebuilt their website for “Organic SEO”, implemented a blog and engaged with Social Media since January 2009, his Google search page has gone from a “page eight” ranking on search to “page one”, also their enquiries have increased by nearly 300%. What do they … Read more
I have been talking to people about how the world of marketing has changed over the last 5- 10 years and how they need to be found online. Research shows that 98% of clients use an online search engine when they are looking to buy. So I ask them a few questions about how they went about buying their … Read more