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As much as we may wish our Instagram follower growth showed an upward trend, it’s probably more like a rocky mountain landscape with peaks and valleys. Fluctuations in your follower count are totally normal and often a result of the ‘follow/unfollow’ game that many accounts foolishly choose to play. Here’s how it works: an individual … Read more
Social media has evolved significantly in recent years. It is turning from a platform for interaction with friends to a profitable marketplace for businesses offering almost any kind of product or service. Instagram is now a leader in that ecosystem. It has a 10% higher engagement rate than Facebook and as much as an 84% … Read more
With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world. Recently Instagram got a makeover, and changed its logo. But did you know, along with the logo changes, there were a lot of other BIG changes. From … Read more
In only four years, Instagram has blossomed into a prodigious social media channel with over 200 million active monthly users that post an average of 60 million photos a day. But as with any social network, digital marketers want to deliver tangible business value to brands in order to prove the network’s impact on the … Read more
Compelling photos provide a great opportunity for brands to promote their products in a unique fashion. Instagram is a platform of social media marketing where brands can connect with their audience and make the audience feel differently about their company in a visual sense. If a company can successfully market on Instagram, its followers will … Read more