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LinkedIn is, undoubtedly, the best platform to generate leads and grow your business – hands down! B2B marketers and other businesses have undervalued this platform for a long time but since it has been acquired by Microsoft, its business-friendly features have made it the top platform for B2B lead generation. It is one of the … Read more
Reid Hoffman launched LinkedIn to make it easier for people to showcase their skills and get better job opportunities. However, in the last two decades, there has been a lot added to the purpose of this social media platform. At present, LinkedIn is not just a medium to get jobs or new clients but also … Read more
LinkedIn Publisher (LinkedIn Pulse) can be a powerful vehicle to share your message and position you as an expert in your field, but only if you use it the right way. When misused, LinkedIn Publisher can damage the perception that current and potential business connections have of you, ultimately affecting your bottom line. Your recent posts … Read more
Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like to model yours after, a potential joint venture partner or perhaps a journalist who covers stories in your industry. Would you ever walk up to … Read more
We all make mistakes, it’s just that some are bigger than others. When it comes to online mistakes on the social web, they are amplified. This is because the “one to one” communication is now “one to many”. One of those social media networks that multiplies mistakes as well as amplifying your connections and content … Read more