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Marketing Leverage using a Twitter Lever

I was talking to a friend the other day and she asked me “what is twitter about?” Well my answer went like this. “Well it’s a micro blog that has a limit of a 140 characters that enables you to announce to all your followers in a broadcast what you are doing like, launching a new product that’s exciting … Read more

"The World is Hanging Up"

I was involved recently with a telecommunications company that had been operating with no web site  for nearly a year and its main form of marketing was cold calling …you know the type that call you in your office or home and offer you… that special latest mobile phone deal. So what was their target market.. every business … Read more