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Using social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest etc) to build a loyal following, develop trust for your brand, and accelerate the pursuit of your goals.
Ducks are interesting creatures, they just hang out at the same pond every day just being ducks. They don’t have laptops or an iPhone. They have no idea what Google is and they haven’t heard of Facebook or Twitter. Friending another duck ( or drake.. depending on your preference) is more to do with making … Read more
I have looked recently at how some of the top 100 and the top 500 of corporate America are using Social Media, so this study by business.com is valuable as it takes a close look at the use of social media by small business (those with less than 100 employees). The 1,711 small business decision … Read more
I recently wrote an article about whether “Twitter Was Fading” and it seems that despite some of the recent negative press, Twitter’s traffic is still pumping. Twitter’s growth from March 2008 to March 2009 was over 1300%, but since then some of the facts and figures on Twitter’s upward trajectory have been patchy. With no … Read more
This debate continues to rage and will continue for a while yet. Do you automate some of your messages on Twitter or not? How much automation should you be using, if any at all? There are essentially three camps. Yes, Why Not Absolutely Not Sometimes Twitter is great for promotion, whether it be of your … Read more
Recently I wrote about how the Fortune 100 in the USA were using Twitter so this recent study just released reveals some interesting trends for the Global Fortune 100 largest companies and their use of Social Media. Following in the footsteps of consumers, large international companies are now becoming active participants in social media. The … Read more