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Using social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest etc) to build a loyal following, develop trust for your brand, and accelerate the pursuit of your goals.
Social Media success stories and case studies are important in that they give us an insight into best practices. Today we look at how Gary Vaynerchuk took his families wine business from $4 Million a year to $45 Million a year in just 3 years using social media marketing primarily through online video. He promoted … Read more
I am still sifting through the evidence on what makes an online retailer go from zero to 1.2 Billion sales in less than 10 years. I felt I needed to go beyond the tactics and to look the core values that have produced such a world class business and how that can be applied to … Read more
I have recently posted articles on “9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century“, as well as “28 Reasons Why The CEO Is Afraid Of Social Media“, so this study presented at Harvard University by the “Society For New Communications Research” (SNCR) in November 2009, was a rather interesting read. I thought that a … Read more
The recent sale of Zappos (an online shoe retailer) for $1.2 Billion to Amazon made the headlines. The company is well known for its extensive use of social media including Twitter, so I thought it was worth taking a closer look to see what are some of their strategies and tactics with their use of … Read more
Twitter is one of the “new media channels” that is challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. The torrent of data that Twitter produces, especially as your Twitter follower count grows, challenges your ability to manage the noise. So managing and monitoring that stream becomes … Read more