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Video marketing has become a top priority for businesses of all sizes. It is indispensable, irreplaceable and simply too important for businesses of all kinds. Why you ask? Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? This is … Read more
Video is officially a marketing essential. And if your brand isn’t using video as part of your digital strategy, you’re missing out. Research shows that video marketing is the second most important type of content B2C marketers use today. Image Source: Content Marketing Institute And the B2B landscape is no different. Video marketing makes brands … Read more
Need some inspiration for your latest B2B video marketing campaign? B2B videos don’t have to be boring anymore. It’s time to get creative. And you can’t escape it. Video is not a trend, it’s not a fad – it’s everywhere. It’s a great way of connecting with clients, building leads and clinching sales. How relevant … Read more
Most marketers know the value that social media can bring to the business and website they’ve created. With over 3.5 billion daily users on social media, you already know your target audience is on there talking about their experiences and discussing their favorite products. It’s also become a popular way of handling customer service issues … Read more
Video plays a progressively significant role in marketing and is currently one of the most effective ways of engaging with potential customers and attracting their attention. However, many marketers don’t understand that this approach is a little bit more complicated than simply shooting a video and making it available on the Internet. Video marketing is … Read more