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YouTube is the second most powerful search engine on the planet, and holds the top spot as the largest video network in existence. The video site continues to grow more pervasive with the maturation of smartphone technology. Today, half of YouTube video views stem from mobile devices. For this reason, and many others, YouTube is … Read more
Facebook have caught on. With over 1 billion users they know how we consume content better than anyone. And video matters. Video matters so much that Facebook want it in your stream more than any other form of content. The push towards video marketing is so prevalent that it’s created a fork in the road … Read more
Animated explainer videos are popping up all over the place. No longer do you need a big budget and endless man hours to produce one. Today it is much easier. The high costs and long lead time associated with an explainer video used to make them an automatic point of difference. But just like pretty … Read more
Online video marketing has gained a lot of traction since YouTube and social media made it easy to produce and share online videos. The other technology developments that have driven the momentum include the increased speed of internet connections with broadband and also smartphones allowing video viewing anytime, anywhere. According to research by Forrester, videos … Read more
Creating an online video can take an extremely long time to put together. Achieving video marketing success is sometimes seen as expensive and hard to do. Content creators are often disappointed with the amount of effort it takes to produce an online video versus the online exposure and visibility that it actually receives. What if your … Read more