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The rise of social media and social networking sites has created new arenas within which brands are competing for the attention of audiences. We are told repeatedly that humans are visual creatures and that people are four times more likely to engage with an image on Facebook that a text based post. What does that … Read more
Online video has become mainstream, it wasn’t a decade ago. I remember drawing up a business plan and having meetings with the major distributors of video in the late 1990’s because I had this dream of being able to distribute video on the Web to people on demand. There was a problem, the internet was … Read more