Facebook has over 30 million businesses with Facebook pages which are both Fortune 500 companies and small businesses trying to reach new customers.
Jeff Bullas has built his email list using Facebook with over 30,000 fans engaging with his content. Running a contest on Facebook has helped him build his email list and reach new audiences. Jeff understands that once he has captured an email address, he can use email marketing to turn his fans into customers.
Heyo contests have been used by self starters like Jeff to capture thousands of emails from Facebook. Small businesses love using Heyo to build their email list and often achieve conversion rates over 50%.
This article will show you how you can easily run a contest on Facebook and double your email list.
The Ultimate Guide to Social Media Marketing for Business
Step 1: Pick a Facebook contest builder
There are infinite ways to build your leads on the internet. For Facebook, Heyo is by far the best way to engage your existing fans and reach new audiences. Heyo has been used by over 100,000 small business globally and has been around since 2010. So many companies chose to use Heyo to build their email lists for the following reasons and more:
Customer care team complete with phone and live chat support
Easy to use drag-and-drop contest builder
Never restricted by the number of fans you have or email leads you capture
Email Marketing Integrations to easily build your email list
No contract, no commitments. Upgrade, downgrade or cancel at anytime
If you chose to signup for Heyo with this walkthrough, you’ll get a free 7 day trial and a discounted price of $25/mo for 12 months to run unlimited Facebook contests for a full year. Get started setting up your first Facebook contest with Heyo by signing up for the free trial through this link and following the walkthrough below.
Step 2: Set up your Facebook contest
First, you’ll need to sign up for the Heyo free trial on the right hand side of the page as shown below.
Next you’ll need to select the Facebook contest template you would like to start with. Upon signing up you will be prompted to select a template. Click ‘Run a Social Contest’ and then find Sweepstakes on the right hand sidebar. The Sweepstakes Template Heyo’s highest converting and most popular Facebook contest template.
Click on the Sweepstakes Template in the right hand side bar to preview it. Review the template and click ‘Save & Start Editing’ in the bottom right hand corner to customize the content and connect it to your Email Marketing Service.
Once you’re in edit mode, click the email form in the bottom left to connect it to your Email Marketing Service. If your Email Marketing Service is not listed, the email leads will be stored in a .CSV file available for direct download. Be sure to select an enticing prize and write sticky copy to help your Facebook Contest drive maximum entries.
Step 3: Publishing to your Facebook page
Now that your Facebook contest has been connected to your email list in Heyo, you’re ready to publish it to Facebook to start capturing new leads. To do so, click the ‘Save & Preview’ button in the bottom right hand corner of Heyo. This will bring you to final preview mode where you can see the final version of the contest. Notice that you can publish to 3 places: Facebook, mobile, and web.
Depending on the device your user is on, the Heyo Smart URL will serve up the most appropriate version of the contest. We recommend publishing to all 3 places at once.
Click publish and copy your Heyo Smart URL so you can begin to promote your contest to new and existing audiences.
Step 4: Promote your campaign
Now that your Facebook contest has been published, it’s time you promote it to your audiences to start building your email list. The top four places you should be promoting your campaign are as follows:
Posting a link share post onto your Facebook Page
Promoting your Facebook post or running a Facebook News Feed Ad
Sending an email out to your current list to start generating social activity
Putting up a banner or pop-up on your blog and website
Running a Facebook contest with Heyo will both build your email list and save you two precious resources; time and money. Remember, you’ll want to signup for Heyo with this walkthrough. By doing so, you’ll get a free 7 day trial and a discounted price if you choose to pay after the free trial.