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How to Increase your SEO with Google Plus

For an up-to-date guide to SEO, read: SEO basics: Getting Started with Search Engine Optimization for Absolute Beginners.

How to Increase your SEO with Google Plus

Google Plus is more than just a social media site. It can be a tool that can help boost a website’s ranking on Google’s search engine.

With the changes and updates on the Google algorithm which was introduced as the Hummingbird, Google Plus becomes an integral part of any online marketing and SEO strategies of bloggers, webmasters and internet marketers.

So what is Google Plus, really?

Google describes the service as connecting social, communication and people which is designed to build your website’s ability to rank higher on search. Here we show you how to increase your SEO with Google+.

4 tips to build content relevance on Google Plus

Blogger and content marketers use their Google Plus profile to associate their content to their own authorship. By writing high quality content about subjects belonging to your business category will help the search engine to identify you as an authority within your niche. Your content should always be relevant to your business industry to help the search engine identify your business niche where you are trying to build your authorship.

The main objective of Google Plus is to improve the user’s experience by integrating quality content publication to your social networks. It requires that your content should be one that is relevant, accurate and updated for the benefits of your readers.

In order to help the search engine identify your authorship and field of business industry, Google Webmasters offer the following tips to help you build your content relevance on search:

  • Optimize your Google Plus profile. It is important to optimize your Google Plus profile in order to make it more revealing to your followers. As much as possible, complete all the required fields from your Google profile such as adding your profile image (no one will like to follow an  anonymous Google Plus author), website URL, business details and description. If you can, have your Google Plus Page get verified by Google to improve your credibility. 
  • Link your Google Plus Page to your site and social extensions. By adding your Google Plus Page directly on your website will make it easier for the search engine to associate your website to your Google Plus profile. Use the snippet of the code for your Page and connect the code to your Adwords campaign as well as to your social extensions. Using the Google Plus badge or the +1 button will also make it easier for your social connections to follow and identify your authorship to your website.

How Google Plus Can Increase Your SEO 

  • Be consistent in posting high quality content. People are more likely to follow you if you are able to constantly connect with them by posting high quality content that they find useful. By writing highly relevant content,  the search engine queries can assist you in achieving high rankings in Google web search and even on the Google Plus search results. 
  • Make your content dynamically engaging. To make your post engaging, offer your readers solutions to their problems. Commenting on the conversations on your Google Plus page will help your readers to easily connect to your content, making it more relevant to their needs and to the search engine as well.

Creating your Google Plus page and snippet

In order to help your authorship become more popular in the search engine, you need to optimize your Google Plus snippet. This will be crucial in order to drive traffic to your Google Plus Page. The Google Plus snippet will show your Google Plus Page image alongside your content in the search result. Web users can also immediately find the number of your Google Plus circles directly from the snippet.

How Google Plus Can Increase Your SEO

The benefits that can be derived from optimizing your snippet include:

  • Building more credibility and professionalism on your content and authorship.
  • It can capture the attention of web users that can encourage more clicks and grow the number of followers.
  • It can also be a good tool for building your own personal branding.

All these can help boost your website’s rank on the search engine through your Google Plus authorship popularity online.

How the Google +1 button can boost your search ranking

The Google +1 button is another tool available that comes with your Google Plus profile. If you are already familiar with the Like button on Facebook, the Google +1 works in a similar way but much better.

The button provides its users the benefits of conveniently sharing their content in their social media networks and to encourage others to click on the button to express how cool the content is. This can significantly increase the traffic of your website and helps boost its search rank. Each time a web user clicks on your Google +1 button, it is a way of sharing your content to their networks. The more people sharing your button sends signals the search engine that your content is relevant and worth sharing to others. This gives your authorship a boost in the search engine calculations.

The use of the Google +1 helps your search engine ranking as well. Google announced upon the launching of the Google Plus that they will be using the Google +1 button as a social signal for website ranking on the search engine and will likely to be used on search quality in the long term. Each time someone clicks on your Google +1 button it adds to your credit on the search rank that adds more relevance and credibility to your website.

Adding the Google + button to your website is easy with these steps:

How Google Plus Can Increase Your SEO

  1. Go to the Google Developers (https://developers.google.com/+/web/+1button/) Google+ Platform under the Products section.
  2. Select the options that are available to suit your preferences as to where you want the Google+ button to be annotated on your website and the button size. There are also advanced options available for you to tweak upon to create your button.
  3. The tool will then generate the code for your Google+ button. Use this code to paste on your website which should appear like this on your HTML:

<title>+1 demo: Basic page</title>
<link rel=”canonical” href=”http://www.example.com” />
<script type=”text/javascript” src=”https://apis.google.com/js/plusone.js”>

It is best to position the Google+ button on a specific area in your content that will make it more accessible to your reader’s viewing. Google Webmaster suggests that you should place the button above the fold to make it more visible to your website visitors. It can also be placed near the title of your content. These positions will optimally make your button more easily accessible without the need of scrolling down your website page.

So what about you?

Have you set up a Google+ page? Have you created Google Plus one sharing buttons on your site? Do you enjoy using Google+?

Look forward to hearing your insights and stories in the comments below.

Guest author Kelly Wilson 

Want to learn how to make your blog a success with social media marketing and contagious content?

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 200,000.

Download and read it now.

Jeffbullas's Blog


  • Justin Murray

    Great article Jeff. I recommend +1 buttons for all my website clients. I also like the new Google+ comment integrations.

  • Ummadisetty jaya pavani

    Thanks for providing this type of articles its very relevant to my blog to generate link building

  • Very useful post, thanks for sharing it. I also believe that Google+ significance for SEO issues increases continuously so it is important not just use it for backlinks purposes but developing a strategy for improving your presence in it.

    • SK group

      same opinion

  • “Your content should always be relevant to your business industry to help the search engine identify your business niche where you are trying to build your authorship.”

    The above quote have merit if you’re posting as your G+ Page, but those with the biggest followings share plenty of content about their personal interests and passions besides their business interest.

    It wouldn’t hurt to clarify that point, otherwise you’re just going to get people posting about being a real estate (estate agent for UK), getting no engagement, wonder what’s gone wrong and leave the platform echoing the old “Google+ is a Ghost Town” cliché, again.

    Google’s semantic algorithm can determine plenty about your authority in a niche; to post constantly about the same topic will get you zero long-term followers, but plenty marking you as spam.

    And to have a post about building SEO through authority on G+ without including the traction you can get in Communities is, well, misinformed at best.

  • Trent

    Very useful post, thanks Kelly. In addition to the above is the relevancy of friends & colleagues that +1 a post/blog and if you’re signed in to google chrome browser and doing a search, your circle of influence or in Google+ case “Circles” will rank higher and be more prominent in search response.

    We all know that you’ll purchase a service or product from a respected referral over an unknown referral so showing people you know in the search response is huge and will be more impactful IMO.

    • siska putri

      Very interesting thanks. I believe there’s even more that could be on there! Keep it up. Dewapoker

  • Great suggestions here for increasing the exposure of your Google Plus page. Our firm has been doing a ton of work with clients to increase conversions from their Google Plus page, so there’s are some awesome start points.

  • SBS Fence

    Kelly Wilson, Thanks for sharing such a nice post. You might be right for placing G+ icon but still I have seen that many people have placed it in the Footer of websites. Being an Online Marketing and Advertising Expert from Karachi, Pakistan I can easily say that in near future Google will going to update the G+ more and more.

    • ijenti

      I agree!

  • Am working on improving my website for search engines . Your Google+ tips seems to be the tips that i’ve missed out so far . I’m gonna implement these tips today itself . Thanks for sharing these tips with us.

    • ijenti

      What is your website about?


  • David Nicholson

    Excellent blog piece on Google+. I have been trying to convince others at my company the importance of having a solid Google+ presences. Hopefully your suggestions help them see the light.

    • ijenti

      I agree with you and as the New Year approaches I am looking into leaning more about Google. I just bought the What the Plus!: Google+ for the Rest of Us by Guy Kawasaki. I should receive it in a few days. Do you have any suggestions?


  • Pat Kramer

    Great summary, thanks! My main concern about using those G+, FB and other share or like buttons on company websites is about the privacy of users/customers. For industries such as financial services, pharma, medical or care services this is a no go as they are required by regulations to protect their clients’ data, including their IP addresses.

    • ijenti


      This is interesting to know. I think at least giving the opportunity for the person to engage with the content or share something they like wouldn’t be a problems or is this consider too much information?


  • Powerfull!

  • guptaabhijit318

    Nice blog about Google+. Thanks for sharing it. I know that Google+ is important for SEO now days. It is important for backlines purposes. I also like the new Google+ comment integrations.

  • Elizabeth Hall

    Understanding the basics of using Google+ which you explained are super important. You hit the nail on the head with the optimization tips above. Great info. Time for me to update my profiles.

  • Spook SEO

    Authorship playing a very prominent role after the release of a new update of Google and while dealing with the second major social media google +, it has become necessary to take care of Authorship content for better search engine optimization.

  • ijenti


    What did you do to increase your community on Google plus?

  • A great simple to read and understand article catering for
    both technical and non-technical audiences. I really like that you can now
    embed Google+ posts to encourage comments and people to follow profiles. Also, editing in real time enables people to instantly correct mistakes or spelling
    errors! It seems they Google have really thought about how all this works and
    links together, whilst crediting authors who are proactive in their niche.

  • I was reading about the Google Plus snippets in this article, is that rich snippets that your talking about? If its not rich snippets, how do i know i have my google plus snippets

  • guptaabhijit318

    Excellent article, thanks for sharing it. I also believe that Google+ is significance for SEO issues. It is not important for backlinks purposes but increasing a strategy for improving your presence in it.

  • jhony

    Amazing post thanks for sharing, I really like your blog, keep up.
    Rank Recon

  • Very nice post on Google+. I absolutely love social media and the power that it brings with ranking in the SERPS. Great work! rank recon

  • guptaabhijit318

    Now a day’s Social media networking sites and Google Plus is playing vital role incerasing traffic of website. Thanks for your article. I think Google will give more importance authority to their own social platform!

  • Andrea Sharpe

    Kelly, thank you so much for this valuable information. Your presentation is clear and concise. Your graphic information makes so much sense. I am relatively new to this, and I am soaking up as much knowledge as I can to grow my business. Thank you!

  • Jasa Toko Online

    Thanks for your sharing
    useful article

  • ontu

    Very informative post. Thanks Kelly

  • I don’t know why, but I just don’t GET Google+. I know I should! 😉

    I just haven’t found out how to use it effectively. Does anyone here know of a good tutorial on the subject? Not just from a marketing approach, but from an effective social presence viewpoint.

    Nice post Kelly but I am a few steps before developing engaging content. You definitely got my interest for Google+ up again 😉

    I think Jeff’s “Blogging the Smart Way” book will be a good start

  • ozair
  • I have also been applying these tips on one of the websites that I manage at the moment, namely jasa pembuatan website di padang

  • Thank you very much for publishing this kind of article this information is really helpful for us and You have covered some really good points in your post. Most people tend to overlook the importance of creating a strong brand presence. And it is the easiest thing to do, because you already have maximum authority, since you are promoting your own brand.
    You are absolutely right when you say that SEO and Branding are not mutually exclusive! They work hand in hand! I have observed that focusing on branding during SEO campaigns helps is garnering loyalists which in turn helps you get more promotion and recognition – A total win-win situation!
    Keep up the great work! Looking forward to seeing more of your work!
    seo services in Hyderabad

  • Asiabethere

    Thanks for sharing this information. Useful for web developers. http://www.asiabethere.com/

  • Very nice post on Google+. I absolutely love social media and the power that it brings with ranking in the SERPS. Great work!

    jasa pembuatan website sekolah

  • John Allred

    Great idea! I find this very interesting and up-to-date. So simple message and yet provide a very solid advice.

  • I always failed to make this snippet, its difficult to put the code at my website http://jasabuatwebsite.org

  • its great idea, but i always faile to put the code to my website, this is really hard..
    agen tiket pesawat | bisnis tiket pesawat | usaha tiket pesawat

  • I never want to miss the better SEO benefites from Google+. But I have a
    auction that is which is best for Seo , Google + Share or my Google+
    followers ?

  • Dan Ewah

    Hi Kelly, thanks for this insightful post. I put it to use and saw an immediate rise in my search engine ranking. I was so excited that I immediate curated a post by 7 other experts about how google+ helps seo; I thought to share it with the community here http://danewah.com/how-google-plus-helps-seo/

  • Thanks for sharing this information. rumah

  • Very useful post, thanks Kelly. Foto Bugil Ngentot In addition to the above is the relevancy of friends & colleagues that +1 a post/blog and if you’re signed in to google chrome browser and doing a search, your circle of influence or in Google+ case “Circles” will rank higher and be more prominent in search response.

  • Zahira Khanza

    a complete explanation of all, thank you for sharing http://www.sukasaya.com/2015/08/resep-cara-membuat-martabak-manis-yang.html

  • Andy Yusuf

    Thanks a lot for this useful information. I will use this trick to elevate my site on : http://www.renovasimalang.com

  • Thank For great fromjasa pembuatan website

  • Thanks for sharing such a nice post. You might be right for placing G+ icon but still I have seen that many people have placed it in the Footer of websites.

  • Seo 2017 is very easy but there should be a maximum effort.