Meet Kyle Ducharme, one of the co-founders of Kao Jai Coffee. Kao Jai began in December, 2013 as a single-origin coffee manufacturer. Their first batch of roasted coffee arrived in June and Kyle was looking for a way to get fans excited about their first batch of roasted coffee beans.
Kyle had begun to get Facebook likes for his brand but was frustrated with his ability to get Facebook fans to convert into email leads:
I’ve committed to bootstrapping every aspect of my startup, so I have been doing all marketing in-house to save on costs. My highest conversions typically come from my newsletter, but I’ve found it extremely difficult to gather potential or existing customers’ e-mails by…just asking for it.
This campaign gave me the opportunity to not only get people excited about the prize, but it also helped gain crucial contact information that will hopefully result in future conversions on our website.
With the goal of doubling his email list, Kyle ran a giveaway where the winner would receive a free bag of the new coffee flavor along with a handmade bracelet from Northern Thailand.
If you’re like Kyle and are looking to double your email list, click here to join Jeff and Nathan on a live webinar coming up soon.
The Ultimate Guide to Social Media Marketing for Business
The 6 reasons Kao Jai’s contest worked
1. Strong incentive
Give away something that is directly aligned with what your potential customers and followers are interested in. In Kyle’s Facebook Contest, the incentive was the first bag of a new coffee flavor.
2. Brand recognition
By dragging and dropping the Kao Jai logo into the Facebook Contest, Kyle made sure Kao Jai’s brand was highly visible. This branding is critical to quickly build trust with potential contest entrants.
3. Countdown widget for urgency
At any point in time a Facebook user could get distracted by a new notification or other social distraction. Kyle was smart to include a countdown in his Facebook Contest to drive the user to take immediate action. This was critical to getting a 40%+ conversion rate. Pro Tip: Only run your Facebook Contest for 7 days or less (7 days or less on the countdown). If fans see “45 days” left, they’ll leave the contest and may never come back.
4. Easy to follow opt in form
Most folks screw this up. Making sure your email form is highly visible and easy to enter is key. Additionally, link the opt in form with ConstantContact, Mailchimp, Aweber, or other email marketing platform to easily manage Facebook Contest opt ins. You can do this with Heyo’s free contest builder. To see how to do this, join Nathan and Jeff on this live webinar. It’s free! Pro Tip: Put them in a drip campaign to build a deep, long lasting relationship!
5. Clear Facebook Contest entry steps
Kyle made it crystal clear how to enter the Facebook Contest. She told people that in order to enter they needed to follow steps 1-4 on the left side of the Facebook Contest. Make sure you make it simple and clear what people need to do to enter your contest, otherwise, they won’t.
6. The sixth element is the one most people forget
It’s the reason your Facebook contest has failed if you’ve run one in the past and wondered why your results stunk. Jeff and Nathan will be diving into the 6th element in detail on this free live webinar. Click to register now, space is limited.
Free Webinar: Double Your Email List Using a Facebook Contest
To see the step by step how to on executing a campaign like this, join Nathan and Jeff on a free webinar on July 22nd. Click here to register.
You’ll learn 3 specific things:
- How a marketing manager (no technical skills) launched a Facebook campaign that converted at 30%
- How a Social Media Consultant launched a campaign for a client that captured 4500 emails in 7 days with no ad spend
- The simple reason this strategy will work even if you have less than 1000 likes
We will feature several of you (yes, you reading this right now!) on the webinar. To increase the likelihood that we feature you, tweet and Facebook share this article now.