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Never Run out of Ideas for Blog Topics! 5 Simple Tips that Work

A nice black chalkboard with text we make it easy for youDeveloping new and exciting article topics, titles and inspiring headlines can be challenging for content marketers due to the overwhelming amount of existing online content.

To help content producers and bloggers create lists of article topics and create great headlines when they face writer’s block, I’ve listed five topic creation techniques you can use to make sure you never run out ideas for blog topics.

1. Use the blog topic generator

The Blog Topic Generator is a HubSpot tool which generates a list of article topics based on the keywords you input.

Generating New Article Topics – Once Hard, Now Easy 1

For example, if you fill in the fields using keywords SEO, content marketing, and social media, Blog Topic Generator will generate potential topics such as 10 Signs You Should Invest in SEO, What Will Content Marketing Be Like in 100 Years?, and 15 Best Blogs to Follow About Social Media.

Generating New Article Topics – Once Hard, Now Easy 2

Using Blog Topic Generator to develop a list of article topics saves you a tremendous amount of time because you’re getting a tool to do the preliminary brainstorming work.

2. Play the ‘Ad Strategy Game’

Here’s how the ad strategy game works:

  • Create a list of marketing practices such as content marketing, SEO, and social media marketing.
  • Create a list of industries such as accounting, manufacturing, and retail.
  • Select a marketing practice and industry.
  • Develop an article topic based on the marketing practice and industry. For example, if you select content marketing and retail, create articles such as 5 Content Marketing Secrets Retailers Should Know or How Content Marketing has Revolutionized Retail.

While the ad strategy game is similar to the function of Blog Topic Generator, it’s slightly different because it forces you to think outside the box using your own creative juice and develop article topics that the Blog Topic Generator can’t produce.

3. Visit your older articles

Visit your older blogs and develop new article topics based on them.

For example, if you’ve previously written articles such as 5 Digital Marketing Trends in 2013 Every Entrepreneur Should be Aware Of or Unraveling 10 SEO Tips Digital Marketers Must Know in 2013, create new articles such as Entrepreneurs! Pay Attention to These 5 Digital Marketing Trends in 2014! or 2014 SEO Secrets Revealed. This approach will help you develop articles quickly since you’re just updating new versions of older blogs.

As a bonus, developing new versions of previous articles gives you a chance to perform internal linking and boost search ranking. When you create a new version of an older article, you can link the new version to the old one, and vice versa, and pass SEO juice between the two. This tactic will help both pages improve their search ranking. To learn more about internal linking, read HubSpot’s Deep Dive Into Internal Linking for SEO guidebook.

4.  Think about your clients’ pains

Come up with different client pains and address them in your articles.

For example, if you’re a social media marketing agency and your clients have trouble attracting customers over the summer because their target audiences are on vacation, you can write an article on how businesses can stay top-of-mind with prospects by using mobile Facebook ads. Customers who are on vacation go online more than ever these days to post holiday photos, stay connected with friends back home, or browse for local restaurants and events.

Thinking about your client’s pains and developing topics based on them will help you generate plenty of article topics because your customers, just like every other business, have numerous problems.

5.  Think about your product benefits

Think about your product benefits and create articles on each benefit.

For example, if you offer social media marketing services, write an article about how social media is an effective marketing research tool.

Then take it further. Maximize the number of articles you can write for each benefit by showcasing the benefit from different angles. For instance, you can develop articles such as How Facebook Helped Me Discover 10 New Clients, 10 Effective Ways to Use Twitter for Marketing Research, and 18 Simple Ways to Generate Inbound Leads Using Instagram.

These articles all focus on the central benefit: social media is a powerful marketing research tool.

Once you’ve developed a large list of topics, schedule them in a content calendar. A content calendar helps vary different topics so that you avoid writing articles about the same benefit too close together.

Wrapping it up

With the increased usage of content marketing by companies, content marketers are expected to develop new, enticing articles on the fly to compete for consumers’ attention. This can be mentally challenging because it’s difficult to constantly create new article topics.

By using the five techniques above, you can leverage free tools such as the Blog Topic Generator to develop new article topics easily and quickly, visit older blogs for inspiration, and think about your clients’ pains and create numerous articles to address their issues.

If you’ve other topic creation approaches you want to share, please leave them in the comments section below!

Guest Author: Ray Wang is the Marketing Coordinator at Smartt, a Vancouver digital consulting agency. You can reach him via Twitter at @SmarttCanada.

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  • Great ideas Ray. For my blog I have an editorial calendar that aligns with a promotion calendar. I write about one topic all month and at the end sell a product or service that relates to what I wrote about. It works out well.

    • That’s a fantastic strategy! It’s definitely very important to tie in content marketing and sales together!

  • Hi Ray,

    #4 provides you with all the ideas you’d ever need. Super smart tips here. Pain points are content idea goldmines, for not only will you generate many blog topic ideas based on reader’s pain points but these ideas will resonate strongly with your target audience.

    I enjoy meditating to dissolve writer’s block. Ideas flow in with ease after I sit in quiet for 20 minutes, because writer’s block is an illusion, a limiting belief which vanishes forever if you patiently sit in quiet and watch the block vanish.

    I also like commenting on a handful of niche specific blogs daily. Doing so helps me tap into a vast number of relevant ideas my audience may vibe with. Most times I take a portion of a post and expound upon in in my post.

    My #1 blog post idea generator is my experience. We all have them. Sure, living in Fiji for 4 months, I can recount some neat situations and am also surrounded by pristine beauty, the ultimate inspiration, but I was as quick to spin a yarn back in New Jersey 4 years ago before my 39 month around the world trip.

    All power points Ray. I’d say, learn to sit in quiet and recount your experiences, and then, link your experiences to your niche, to see the greatest returns on the blog post idea generation front.

    Thanks dude.

    Tweeting in a bit.


    • Thank you for all the wonderful tips, Ryan! I do sit in quiet for some time when generating new topic ideas but I think using tools like the Blog Topic Generator or thinking about client pains will help me reduce the amount of time spent on brainstorming.

      Are you on Twitter? If you are, feel free to connect with me at @theraywang! Thanks!

  • This is great. I can talk about real estate for hours but sometimes when I sit down to write a post the only thing I can think of is duh.”

    • Thanks for your kind words, Vicki! I think tools and techniques like the Blog Topic Generator and thinking about product benefits will definitely help you put your thoughts into words! 🙂

  • Melissa Coombs

    Great article Ray. I have been struggling to come up with blog ideas recently and I love the idea of the Ad Strategy Game…might just give that a try

    • Thanks Melissa! The Ad Strategy Game is definitely a great technique to generate topics that are unique and outside the box!

  • If you need creative ways to produce content after you’ve generated your ideas, my eBook “62 Blog Posts to Overcome Blogger’s Block” is available on Kindle.

  • Angela Booth

    Content, content… I’m always looking for new ideas for developing content. I like #2 — ‘the ad strategy game’. Great idea for developing original content.

    • Thanks Angela! The Ad Strategy Games surely helps writer develop unique article topics! Feel free to tweet me at @theraywang if you have any questions!

  • Hi Ray, great post here. I think writing about clients’ pain/issues is one of he most powerful way to get new ideas for your posts but you should do a step further and get deep in it by looking not only at which topics they’re interested in, but also relevant keywords to better leverage SEO.

    These are some effective techniques I always suggest: http://www.matteoduo.com/how-to-develop-business-editorial-ideas/. Never thought about using one of them?

  • These are wonderful strategies for finding blog ideas. When I write articles in batches,each topic gives me ideas for the next. However, when I write one post at a time, its much harder for me to pull new ideas from my brain. Thanks for this article!

  • In writing an article, you need to have a mindset. And your blog helps a lot of writers that suffer in thinking a topic. Good job, Ray!