Social Media: 9 Questions To Ask Your Customers When Creating Content
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?” I mentioned that content is one of the key pillars that can position your company as a “thought leader” in…
Social Media And The 3 New Pillars of Marketing
I have been involved in sales and marketing to create new business for clients and my own companies over the years and I have used many different methods including cold calling, database marketing,…
Twitter Power Poll: What Makes A Brand or Person Influential on Twitter?
A few days ago I wrote a blog post that was on the Topic of “How Do You Measure Twitter Influence: Is It Worth Measuring?” that discussed “What is it, that makes people or…
14 Tips To Source and Create Great Content For Social Media
A question I often hear is how do you create great unique content? What most people and companies don’t realise is that they have great content it just happens to be…
How Do You Measure Twitter Influence: Is It Worth Measuring?
So “How Do You Measure Twitter Influence?” .. Is it worth attempting to put a metric to? This question is becoming more relevant and will continue to be increasingly important as the growth of Twitter…
Can Multiple Channel Social Media Marketing Increase Your Brand's Influence?
The influence of Social Media and its ability to transcend different communities and spread your brands message is pervasive through the viral ability of the medium to enable people, companies,…
New Study Reveals: Content is King… Not Social Media
A conversation I constantly have with my clients is how important unique great content is to helping them “Getting Found Online” so when the study by “Online Publishers Association” came across my screen recently,…
5 Do's and 5 Don'ts of Social Media
A while back I came upon a YouTube video by Jason Goldberg the founder of socialmedian (which was bought recently by Xing , a Social Networking site ). The essence of his strategy and success was…
8 Tips For Optimizing Social Media Video To Help Your Brand "Get Found Online"
I came across a video blog post by Hubspot this week and it reminded me of how increasingly important online video is becoming to “getting found online”. The post was a YouTube…
13 Ways to Monitor Your Brand on Social Media: Do You Know What Is Being Said About Your Company Online?
I recently wrote a post about 28 Reasons Why The CEO Is Afraid Of Social Media and I received a lot of comments from people about how they often heard some of these reasons, either as internal advocates…
Debunking The "Twitter Is 40% Pointless Babble" Survey
I have seen this headline circulating over the last week on Twitter and the blogs and so I decided that I would have a closer look at it. “Twitter Study Reveals…
Survey Reveals Who Is Running the Social Media Show
I thought I knew who was in charge of Social Media in corporations until I came across this survey conducted by ipressroom.com with support by the PRSA which interviewed 278 public relations, marketing and human…