Why Would Your Company Need 13 Blogs?
I was begged the other day on Twitter to stop writing and Tweeting about a certain online retailer and a blog comment for a recent post on “17 Revelations On…
Harvard Study: 30 Key Findings on How The CEO Engages With Social Media
I have recently posted articles on “9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century“, as well as “28 Reasons Why The CEO Is Afraid Of Social Media“,…
17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion
I have recently been researching about how an online retailer has gone from zero to $1.2 billion in less than 10 years just selling shoes and I have been especially…
How Zappos Plans To Use 50,000 Online Videos
The use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than…
6 Ways Zappos Uses Twitter To Increase Sales
The recent sale of Zappos (an online shoe retailer) for $1.2 Billion to Amazon made the headlines. The company is well known for its extensive use of social media including…
How To Manage, Measure And Monitor Twitter
Twitter is one of the “new media channels” that is challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. The torrent of…
How Do Australia’s Top Brands Compare To the USA on Social Media?
This question has plagued me over the last few months (and not in a strange, malingering disease type of way). How does Australia compare to the “Technology Leaders” the USA…
14 Ways A CEO Can Benefit From Social Media: A True Story
It took very little convincing to prove we needed social media for our company and our brand. However, when it came to personally interacting as CEO of my own company…
Latest Study: How The Fortune 100 Are Using Twitter
I have recently been reviewing social media in a general sense so a new study by Weber Shandwick on Twitter that I came across was an opportunity to provide a…
30 Interesting Social Media Observations
It’s been a long week.. flew to the Gold Coast, took a trip to a rainforest, chilled out on the beach, had a great time socializing with friends over a few…
Why Social Media Attention Seeking Drives Traffic
What are the motivators and drivers that make us engage with social media with such generous endeavour, escaping from the clutches of TV to instead, check your Facebook or Twitter site, to post photos, write…
Study Reveals: 13 Best Practices Of Social Media Implemented By The Top 200 US Charities
I have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University…