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Amazon is the uncrowned king of eCommerce marketplaces. Each month more than 190 million people visit Amazon.com. That is the highest compared to any other eCommerce marketplace. It also managed to generate a revenue of $238 billion in 2018 and was predicted to cross the $300 billion mark in 2019. As well as making money … Read more
With the new year around the corner, it’s a natural time to review your marketing budget for 2019 and start thinking about how much spend you will allocate to planned campaigns and marketing activity. For many marketers, this means a focus on digital channels but interestingly, non-digital channels still hold a huge amount of influence … Read more
There is no one better than your satisfied consumers to narrate your success stories. With as much as 70% of people relying on customer reviews before making a purchase, Consumerist.com reveals that it’s a good idea to include a review or comment expressed in your customers’ own words when marketing your brand on different channels. … Read more