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Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more. This is one of the biggest challenges if you want to do social at scale. Finding ideas for content then leads to the resource intensive … Read more
Blogging can be fun if you are passionate about your subject but it can be frustrating if the analytics show that you have no traffic to your blog or website. That means that no-one is reading your insights and is appreciating your writing. It is a little lonely. It is like writing a book and it … Read more
I recently participated on a marketing panel where the discussion topic was titled “Digital and Online. What’s Next” and a lot of the discussion and questions were about social media and social media marketing. There is a distinct trend within digital marketing called “content marketing” that has emerged as marketing continues to evolve that is … Read more