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So you’ve got a thing for writing… Is it just for pleasure, or do you want to make a living out of it? Perhaps you have tried to make money blogging or writing before, and you get stuck with an ineffective strategy. Or you just run out of job opportunities and are continually chasing that … Read more
How do you send content viral? Viral content is any piece of media that becomes wildly popular overnight. It could be a Youtube video, Facebook post, tweet, or almost any social media content that gets shared thousands and thousands of times. Viral content starts to work for you on autopilot, as your brand gets exposed … Read more
Technology has forever changed the way we see our world, as well as how we communicate with one another. Even the way we consume and access information has been transformed with the arrival of ebooks. An eBook, or electronic book, is the digital form of the traditional book and can be accessed on any digital platform … Read more
A common challenge that a digital news publisher will come across is working with content aggregators. Today, I’m going to share two things with you: firstly, a rant about how content aggregators are impacting digital news publishing, and secondly, how to handle them. Let’s pause for a second though to define exactly what a content aggregator is. … Read more
Content marketing is an integral part of your digital marketing strategy. In 2017, we saw extensive adoption of content based promotion across all industries. In 2018, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually cost less than other forms … Read more