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Don’t think you have accomplished your task once your mobile app is ready for market… In fact, it has only just begun. Marketing plays a crucial role in gaining exposure and downloads for your app. It’s your promotional blueprint. Substantial data is stacked against you when it comes to attracting and retaining users for your … Read more
How do you reach your target audience with meaningful content in a time when consumers simply don’t trust (or like) digital advertising? If that question is keeping you up at night… well, you’re certainly not the only one. Although it can definitely still work, advertising on its own is simply not enough to reach your … Read more
The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing. However, in the last few years, this form of marketing has seen unprecedented growth. Having realized its potential, 63% of marketers last year planned to increase their budgets for influencer marketing. One of the … Read more
Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. via GIPHY But it’s not necessarily your fault. You’ve been led down the garden path by big promises and ambitious estimates of what social media can achieve for your business. Unfortunately… the … Read more
Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and in the blogosphere. But finding and managing a team of the right micro-influencers for your niche can be a challenge. In a perfect world, we’d all be using the same tools that Coca-Cola and Sephora … Read more