The phrase “It’s not what you know it’s who you know“, is not just a cliche. It’s an insight into the power of human networks. Almost all successful entrepreneurs understand how to build relationships that lead to lucrative joint ventures and collaboration.
Social media provides tools and technology that let you grow and build connections at scale globally. On the social web it starts with tweeting someone’s content, sharing their post on Facebook or adding value to people’s lives on LinkedIn by publishing great content. This is the “weak tie” part. Once this is made you can meet up on Skype, send an email or even have a face to face meeting.
The Ultimate Guide to Social Media Marketing for Business
The often ignored connection tool on LinkedIn
Having spoken and delivered presentations for hundreds of business owners over the past couple of years, I’m constantly surprised to find that majority of them are not taking advantage of this amazing “connection tool” on LinkedIn that is underused and often ignored.
The tool I’m referring to is LinkedIn’s ‘Advanced Search’. In my opinion, this has to be one of LinkedIn’s best features. It’s by far the quickest and most accurate way to search, find and connect with 100’s of contacts in your target market.
Now before I go ahead and show you how to use the tool, the first thing we must do is get really clear on your target market. This is the key in order to fully maximize your search result. Here are a few things to consider when creating you ideal client profile:
- Company Size
- Organization Role
- Job Title
- Keywords (common words they would use within their profile)
Take a moment now and ponder about these points. Remember, the more specific you are in whom you want to target, the more quality contacts you will find and connect with.
Once you’ve completed this, you’re now ready to start searching for your target market. Go to the top of your LinkedIn profile and click on the ‘Advanced’ Search Link located in the middle. Once you click on this link a pop up should appear that looks like this:
For the purpose of this example, we are only going to focus on the areas I’ve highlighted in the image below. These are the same points we discussed earlier on in the article when you worked on identifying your ideal client profile.
This will then bring up a list of all the potential contacts you can connect with based on the information you supplied within the “Advanced Search Feature”.
As an example here’s what a typical search result should look like if you were looking to connect with directors of accounting firms in Sydney, Australia.
Go ahead and complete the advanced search feature based on your own target market and then hit “SEARCH”
Depending on the keywords and titles you’ve chosen, your first result may not generate a large number of people you can connect with.
If this is the case simply go back to the Advanced search tool and change the ‘title’ and ‘keywords’ until you reach a search result that lists a minimum of 400-targeted contacts.
Once you’re happy with the search result, go ahead and save it by clicking on the link on the top right of your search results page.
Saving your search result will allow you to quickly access previously ran advanced searches. This eliminates the need to keep performing the same searches every time you log in to LinkedIn.
Keep in mind that you can keep up to 3 saved searches if you are on a free account. Another cool thing about the saved search is that it will automatically run the searches on a weekly or monthly period and send email alerts of any the new changes to you.
As you can see, the Advanced search feature is a very powerful way to connect with hundreds of potential clients week in week out. I would love to hear your thoughts so feel free to connect with me on LinkedIn and share your experience after using this feature.
Author: Alex is a Sydney based entrepreneur and founder of Linkfluencer, the world’s leading online community for LinkedIn training. He loves playing basketball, travelling and covering the latest stories on entrepreneurship. Connect with him on LinkedIn and Facebook
Over the past couple of months I’ve received a ton of emails from readers asking me to share more insight in and around LinkedIn so I’ve decided to hold another webinar with Alex Pirouz, founder of Linkfluencer.
The first one I held a few months back was well received with over 3000 people registering for the session. Click here to register