The Number One Secret Strategy To Make Your Company’s Website Rock

A lot of companies still don’t have a website and have not realised that the cost of not having a website can be measured in reduced inquiries, leads and hence lost sales.

The other side to this is that there are companies that do have a website but don’t know how to make it generate inquiries, leads and sales.

So you want to know what the number one secret strategy for the making the company’s website rock?

It ‘s “Optimizing your website for search engines” this is called SEO or Search Engine Optimization.

I recently came across a company who turns over several hundred million dollars a year and they admitted that their websites are “brochure” websites, this means essentially their online presence are still at the Web 1.0  stage where nothing ever changes and there is minimal ability to interact with their customers online. They deal with major corporate clients and a new account won from an inbound lead is worth several million dollars in revenue. The also admitted that their website has also not been optimized for online search (Search Engine Optimization). They don’t rank anywhere for the important keywords and phrases in Google for their industry.

This lack of 21st century marketing basics is making it very hard for potential clients to find their brand in a world where 93% of buying decisions start with an online Google search. (tell that to your CEO)

So your company needs to make an investment in the optimization of the corporate website. This is so that when Google’s crawler, that trawls the web every day and night, checking out every website in the world to see if it is worth giving it a good ranking in its search algorithms can move the company’s website up the queue towards the top of the search engine page.

This is essential so when people type in the key words and phrases that are about your product or industry your company is found near the top of the list. If you employ the right techniques and strategies with your website or blog your company will get found.

So let’s make some realistic assumptions to see what are two scenarios that depict the real cost to a company’s business through not optimizing their website for SEO.

Scenario One: The company website is optimized and the company receives 5 more leads and wins one new client annually

This scenario is quite realistic.

Revenue: New Revenue:  One sale of $1 Million with a margin of 20%

Gross Profit  $200,000

Costs: $5,000 Initial SEO research and resulting report plus ongoing monthly optimisation consulting and SEO activities of $4,000 per month for 12 months

Total costs: $53,000

Net Profit to bottom line: $143,000

Percentage return on $53,000 investment  of  277%

Scenario Two: The company website is optimized and receives 10 more leads and wins two additional clients annually

This scenario is also quite realistic.

Revenue: New Revenue: Two sales worth a total of $2 Million with a margin of 20%

Gross Profit  $400,000

Costs: $5,000 Initial SEO research and resulting report plus ongoing monthly optimisation consulting and SEO activities of $4,000 per month for 12 months

Total costs: $53,000

Net Profit to bottom line: $347,000

Percentage return on $53,000 investment of 655%

I could keep going but I won’t because it beggars belief, but this major error of not optimizing your website for search is being repeated by corporate clients everywhere and they are losing millions of dollars in lost revenue and profits every year.

There are also many other ways to generate leads and enquiries that are synergistic with a well optimized website but that is for another day.

Is your company still living in the last century?