Twitter, Obsession and Jennifer Aniston

I heard today that the reason Jennifer Aniston dumped her boyfriend John Mayer was due to his obsession with Twitter as reported in the Daily Telegraph as well as mentioned in Mashable. I also have observed  people’s use of  Facebook as also verging on obsessive. 

So why are social media sites like Twitter and Facebook  so popular?  It is due to their ability to compel people to participate, share, observe like a voyeur…. like an addiction.

This is the reason that Social Media is such a powerful marketing tool because it can be compelling, addictive and can become an obsession. So where is it all heading? Watch this space.