“Jeff, what do you recommend I use for… ?” I get asked this question pretty regularly. To answer it once and for all, I have […]

eCommerce has always had a big problem – engagement. The introduction of online shopping removed the one-on-one experience customers received in-store and with no one […]

Has marketing ever been more difficult than it is today? Most of us would argue not. I should know – I’ve been in marketing and […]

Also known as session unification and site linking, session stitching is a way to ensure data quality and attribution. It can be useful to those […]

With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own […]

Unpopular opinion: If your content stays on your website and does not garner share after share, you have failed. In 2019 and beyond, the metric […]

You probably had your first dose of artificial intelligence (AI) through Steven Spielberg’s sci-fi films that depict robots coming to life and gaining control over […]

Yesterday, I was sharing my first guest post, published on a great site, with my friend. When she read it, she said, “See Manisha, how […]

The upsurge of social media marketing among competitive companies and active millennials inundates marketers. Utilizing its influential power, many brands are generating triple fold on […]

Social listening is a marketing tactic that has been around for a while and yet isn’t overused. Or, to be fair, isn’t used that much […]

We live in a world where over 4 million blog posts are published every day. How do you stand out in a sea of bloggers […]