“Jeff, what do you recommend I use for… ?” I get asked this question pretty regularly. To answer it once and for all, I have […]

When online marketing first began, it was relatively simple. You ran some PPC ads, an email marketing campaign, and worked on your content marketing. Today, […]

Getting a holistic view of your customer journey is complex… From touchpoints on multiple channels right through to a product purchase or form submission, there […]

Are you looking for ways to supplement your income? 2020 has been a crazy year, with many of us taking a hit both financially and […]

A lot of marketers have skyscraping ideas. Strategies that would transform their companies forever. But unfortunately, the budget often falls short. And if you’re in […]

Almost every aspect of our lives has been affected in one way or another by the pandemic. Everyone is striving hard to adapt, including businesses, […]

Customer-centricity as a business strategy has evolved from being solely about answering customer calls and resolving open tickets.  At its core, it requires businesses to […]

Everyone has a plan until they get punched in the mouth. – Mike Tyson If you’re a high performer: you’re competitive, you hate to lose, […]

If you’re using social media for business in 2020, specifically Instagram or TikTok, you need to have a bio link. Social media is no longer […]

A recent survey by Hubspot claims “88% of video marketers reported that video gives them a positive ROI” and “From the people who told us […]

Even though they have to compete with other well established content delivery platforms such as videos and blogs, podcasts have made a name and place […]