“Jeff, what do you recommend I use for… ?” I get asked this question pretty regularly. To answer it once and for all, I have […]

Digital content optimization is a topic of ongoing discussion. Online marketing experts and content creators alike have their own views on the matter. Some say […]

Blogging has become one of the most popular ways of building online revenue while illustrating your passion. The blogging environment has witnessed a significant expansion […]

Cold emailing has largely become a black hat strategy; nobody likes to send them and nobody likes receiving them. But that doesn’t mean you shouldn’t […]

Website visitors form an opinion about your website (whether they like it or dislike it, whether they’ll leave or stay) in just 50 milliseconds, according […]

How do you reach your target audience with meaningful content in a time when consumers simply don’t trust (or like) digital advertising? If that question […]

How much importance do you place on your brand? Let me play Devil’s advocate for a moment… I bet it’s not enough. An inconsistent representation […]

So, by now, I’m sure you’ve heard the term featured snippets. If not, you most certainly have seen them in searches on Google. But, if […]

A study by the Spiegel Research Center in 2017 reveals that displaying reviews can increase conversion rates by up to 270%. Another study by Nielsen […]

When used properly, Instagram can be a major part of your marketing strategy – and recent trends show that while other social media networks are […]

The term “digital marketing” includes all marketing efforts that use an electronic device or the internet. Businesses leverage various digital channels, such as search engines, […]