I started blogging as a fun side project. I jotted down random thoughts about my hobbies—whether it was a new video game I was obsessed with or the latest book I couldn’t put down. The whole concept of blogging felt like a personal journal, just with a few strangers possibly reading along.
My “audience” consisted of a handful of friends and maybe the occasional curious reader who stumbled upon my posts. It was simple, unpolished, and, truthfully, not something I thought could be a serious career move.
Fast forward to 2024, and wow—has blogging evolved! It is now a powerful tool for entrepreneurs, and a key driver of online business growth. Blogging is no longer just about sharing opinions. Today, it’s a competitive, fast-moving landscape where every post has the potential to grow brands, create authority, and drive revenue.
In this post, we’re diving into the latest blogging stats for 2024. Let’s see how the numbers have changed and why this shift matters if you’re looking to level up your content game.
General blogging stats
Curious about the state of blogging today? From the sheer number of blogs to how often content is published, these general blogging stats provide a big-picture look at the current landscape.
1. Blogs make up a significant portion of the internet
With over 600 million blogs out of 1.9 billion websites globally, blogs represent a substantial portion of the digital landscape. This sheer volume underscores both the popularity of blogging and the competitive nature of the space.
2. Millions of blog posts are published every day, adding to the competition
Over 6 million blog posts are published daily, amounting to more than 2.5 billion posts each year. This massive volume highlights the level of competition in the blogging world.
3. Most bloggers are posting content at least once a month, with many blogging weekly
As of August 2023, 24% of bloggers worldwide reported posting blog entries on a weekly basis, while 23% published several times per month. Meanwhile, 17% indicated they posted new content monthly.
4. Bloggers are spending slightly less time on posts
According to Orbit Media, the time invested in creating blog posts has decreased slightly. However, it still takes an average of 3 hours and 48 minutes to craft a single post.
5. Blog post length has leveled off after years of growth
For years, the average blog post length steadily increased, growing by 77% over the past decade. Now, it seems to have stabilized at around 1,400 words. This shift signals that while long-form content has its benefits, bloggers may have found a sweet spot for balancing depth with reader engagement.
6. The online business niche is the most profitable, with personal finance following closely
Among all blogging categories, the online business niche stands as the most profitable, with personal finance taking second place. These topics attract large audiences due to their high demand for actionable advice and information, making them lucrative for bloggers.
7. Driving traffic is now the biggest hurdle for bloggers
52% of bloggers say that driving traffic is their biggest struggle. SEO, social media algorithms, and the sheer volume of content make it harder to stand out. Strong content alone isn’t enough—you need the right tactics to attract the right audience.
8. Attracting visitors from search is harder than ever
Bloggers are facing a new challenge—organic traffic from search engines has become tougher to capture, with 53% saying it’s harder than before. Google’s evolving algorithms and its ability to keep visitors on its platform mean fewer clicks make it to your blog. This shift highlights the importance of SEO but also signals the need to diversify traffic sources.
9. The vast majority of bloggers are now using AI tools
In 2024, 80% of bloggers are incorporating AI into their content creation processes, according to Orbit Media’s survey. This number has risen from 65% in 2023. This reflects a major shift in how blogs are being written, with AI helping bloggers streamline tasks.
Blogging creation stats
How are bloggers approaching content creation and management today? From the time they dedicate to writing, to the tools and strategies they use, there’s a lot that goes into the process. These stats shed light on how bloggers are producing and organizing their content to stay competitive.
10. AI is increasingly being used to assist with content planning and writing
In the same survey, more bloggers are turning to AI to enhance various stages of their content creation process. According to the data, 54% use AI to generate ideas, up from 43%. Meanwhile, 41% rely on AI for writing headlines, a significant jump from 29%. Additionally, 40% now use AI to write outlines, compared to just 28% in the previous year.
11. Few bloggers write long-form content, with most sticking to mid-length posts
Only 3% of bloggers regularly write posts that exceed 3,000 words, while a much larger group, 32%, keeps their content between 1,000 and 1,500 words. This indicates that while long-form content can be effective, most bloggers prefer mid-length articles, likely balancing depth with the time it takes to produce.
12. More time spent on blog posts leads to stronger results
There’s a clear connection between the time invested in creating a blog post and the likelihood of success. In Orbit Media’s survey, bloggers who spend 4-6 hours or 6 hours+ on a blog were more likely to see stronger results.
13. Blogging more frequently leads to better content performance
Bloggers who publish daily are the most successful, with 40% reporting strong results, followed by those posting 2-6 times per week at 31%. This is in stark contrast to those who blog less frequently—weekly bloggers report 21% strong results, and those publishing monthly or less are below the benchmark of 20%.
14. Less than half of bloggers conduct original research
In 2024, just 43% of bloggers are conducting original research for their content. This is a missed opportunity, as original research can set your content apart, establish authority, and attract backlinks and engagement that other types of content may not.
15. Daily publishing is a key factor for high-performing blogs
23.84% of high-performing blogs are publishing new content every day. Consistently delivering fresh content helps keep readers engaged, improves search engine visibility, and strengthens a blog’s authority.
16. Regular content audits are becoming more common among bloggers
Over 30% of bloggers perform content audits twice a year, while 24% conduct them annually. This growing practice shows that bloggers are recognizing the value of reviewing and optimizing their existing content to maintain performance and relevance.
17. Updating older blog posts greatly increases the likelihood of strong results
Bloggers who refresh and update their older content are 2.5 times more likely to report strong results compared to those who don’t. This demonstrates the value of optimizing and reworking existing content to maintain relevance, improve SEO, and sustain traffic over time.
Blogging performance stats
What kind of results are blogs delivering in 2024? How effective are they in driving traffic, engagement, and conversions? If you’re curious about the impact blogging can have on your business, these stats reveal just how powerful a well-crafted blog can be.
18. Blogging is still delivering results, but strong success is becoming rare
According to Orbit Media’s survey, 3 out of 4 or 75% of bloggers say their efforts are paying off. This means blogging is still a viable strategy for many brands. However, the fact that only 20% of bloggers are seeing strong results, compared to 30% five years ago, signals a shift. The competition for attention is fierce, and what worked in the past might not be enough today.
19. AI-assisted content show limited success in driving strong results
Only 25% of bloggers using AI to write complete drafts report strong results, barely surpassing the 20% success benchmark. This suggests that while AI can be helpful for certain tasks, it may not yet be a reliable replacement for human-written content when it comes to delivering high-performing blog posts.
20. Older blog posts tend to underperform compared to newer ones
There are more low-performing articles that are 12 months old (23.84%) compared to those less than a month old (15.39%). This suggests that blog posts can lose momentum over time as they become outdated or buried by new content.
21. Tech marketers find blogging most effective for driving results
In a recent survey, 44% of tech marketers reported that blogs are their most effective distribution channel, outperforming even email and organic social media. This shows that for many organizations, blogs remain a critical tool for driving engagement and delivering measurable results.
22. Blog posts are the most effective content type for early-stage demand generation
A staggering 70% of marketers say that blog posts are the most effective content type for driving awareness in the early stages of demand generation, outperforming all other content types. This makes blogs a critical tool for capturing attention and building brand awareness.
Blog post types and format stats
What kinds of blog posts drive the best results? Which formats do bloggers prefer, and how do these choices impact performance? From word count to content structure, certain elements consistently stand out in successful blogs. Let’s dive into the latest stats to see which blog post types and formats are making the biggest impact.
23. Longer blog posts yield stronger results
However, bloggers who write longer content are seeing more success. Specifically, 37% of those who write posts between 2,000 and 3,000 words and 31% of those writing 3,000+ words report stronger results. This is significantly higher than the 20% of bloggers who write shorter posts in the 1,000-1,500 word range.
24. How-to articles dominate, followed by list posts in popularity
In 2024, 74% of bloggers are focusing on how-to articles, making it the most popular format by far. Lists come in second, with 50% of bloggers favoring this style. These formats are effective because they provide clear, actionable value, making them highly engaging for readers.
25. Less popular formats like roundups deliver stronger results
Despite their lower popularity, roundups are proving to be more effective for bloggers. Only a small percentage of bloggers create roundup posts, but 28% of those who do report strong results. In contrast, just 21% of bloggers who focus on how-to articles—despite their widespread use—see strong outcomes.
26. “Everything You Need to Know” and “Comparison” articles drive the most organic traffic
Despite attracting the highest levels of organic traffic, “Everything You Need to Know” and “Comparison” articles make up just 0.4% and 0.8% of blog posts, respectively. These formats provide comprehensive information that resonates well with readers and search engines alike.
27. Including more images in blog posts leads to significantly higher backlinks and page views
Blog posts that feature 7 or more images see a dramatic improvement in performance. These posts get 555% more backlinks compared to those with no images and experience a 259% increase in unique page views.
28. Including video in blog posts significantly boosts organic traffic
Blog posts with at least one video generate 70% more organic traffic than those without, yet only 8% of blog posts analyzed by Semrush include video. This presents a huge opportunity for you to use video as a way to increase engagement and visibility.
29. Using multiple header levels correlates with stronger blog performance
Blog posts that use a mix of H2, H3, and H4 tags perform better, with 28% of high-performing posts using both H2 and H3 tags, and 29% using H2, H3, and H4 tags. In contrast, the most common article type uses only H2 tags.
30. Easier-to-read blogs tend to achieve better results
Among high-performing blogs, only 16.73% were rated as very difficult to read, whereas 33.45% were described as fairly easy to read. This suggests that content with simpler, more accessible language tends to perform better.
Blogging platform stats
Which platforms are bloggers relying on the most? From WordPress to Tumblr, different platforms offer unique benefits for content creators. These blogging platform stats reveal where bloggers are publishing their content.
31. Tumblr is still a major player in the blogging space
With close to 600 million blogs, Tumblr remains a dominant platform in the blogging world. This massive user base reflects the platform’s enduring popularity, especially among creative communities and younger audiences.
32. WordPress users produce millions of posts each month
With around 70 million posts generated monthly, WordPress remains one of the most active and influential platforms in the blogging world. Its flexibility and wide array of features make it a top choice for bloggers across industries.
Wrapping up
Blogging has come a long way. The stats we’ve explored paint a clear picture: blogging isn’t just alive—it’s thriving. But success in 2024 requires more than just hitting “publish” on a post.
The landscape is shifting. The days of quick, 500-word posts are behind us. To stand out in a sea of over 600 million blogs, you need to put in the time, the strategy, and, sometimes, the tech. Whether it’s leveraging AI to brainstorm ideas, optimizing your posts with multiple headers, or updating older content to keep it relevant, the game is all about maximizing impact.
The opportunity is massive, but so is the competition. If you want to win, remember that great content takes effort. Invest that time, tweak your strategies, and the results will follow.