Did you know that global e-commerce sales are projected to reach $6.4 trillion by 2024, with platforms like Amazon and Etsy leading the charge?
As more consumers shift to online shopping, sellers have immense opportunities to capitalize on this booming market. However, according to recent studies, 80-90% of online businesses fail within a year. A harrowing number.
But don’t fret! We’re here to help you reach that coveted 10-20% spot!
From handmade crafts to innovative gadgets, the digital shelves are stocked with endless possibilities, each product a chance to capture the interest and loyalty of a global audience. With the right strategies and a bit of creativity, you can turn this vast online landscape into a thriving business venture.
This article is here to help you find and sell the best e-commerce products, especially on top ecommerce platforms like Amazon and Etsy. Whether you’re experienced or new, these tips will help you succeed in the competitive world of e-commerce.
Understanding the e-commerce landscape
The world of e-commerce is on fire right now! More and more people are opting for the convenience of shopping from home, leading to a surge in online sales. As e-commerce evolves with technology, online marketplaces are getting fiercer in competition. And thanks to the global market, you can now shop from anywhere in the world.
So, online sellers have to find ways to stay ahead of the game.
The products you choose have a big impact on your sales, customer satisfaction, and business growth. So ecommerce success requires knowing how to find the most profitable products to sell online. Just picture being satisfied with a mediocre purchase from Amazon. Impossible, right? Items that are popular, high-quality, and well-presented can make you stand out and create a loyal customer base.
Amazon and Etsy provide great chances to reach a diverse audience. Amazon is perfect for a variety of products because of its huge customer base and excellent logistics. But this variety equals stiffer competition, making knowing how to find products to sell on Amazon imperative.
On the other hand, Etsy caters to more niche markets. Its focus is on handmade, vintage, and unique items. Understanding these platforms and selecting the best ecommerce products for each can significantly fast-track your success.
How to find trending e-commerce products
Finding the best e-commerce products and most profitable products to sell online involves strategic product research and analysis.
Tools for effective market research
- Google trends: This tool shows you how often people search for specific terms. It helps you see if a product is becoming more or less popular over time, so you can decide if it’s a good time to start selling it.
- Amazon best sellers: Check out Amazon’s Best Sellers list to find popular products. By looking at top-selling items in different categories, you can understand what people are buying.
- Jungle Scout: This tool is great for Amazon sellers. It gives you data on product sales, reviews, and competition. It helps you find high-demand, low-competition products to sell on Amazon.
Analyzing trends and consumer demand
To stay updated on new trends and products, follow trend publications and websites like Trend Hunter and PSFK. These platforms highlight what is becoming popular and predict potential future hits. Identify your competitors and reveal the products they are selling, allowing you to differentiate your offerings.
You can also check out social media and curation sites like Pinterest and Instagram to spot trends easily. By examining popular posts and hashtags, you can gauge which products are generating interest among consumers. Another important step is collecting feedback from customers through surveys and social media polls. This direct input from your audience enables you to create products that align with their needs and preferences.
Moreover, hopping into niche forums and online communities like Reddit and specialized industry forums gives you insights into what consumers want.
The best-selling products on Amazon
Being a major global e-commerce platform, Amazon offers a smooth shopping experience, quick delivery, competitive prices, and dependable customer service.
With their ninja-like logistics and tech wizardry, Amazon is a global shipping wonder that draws in online shopaholics from every corner of the planet. These magic ingredients not only reel in millions of Amazon fans but also keep the e-commerce crown firmly perched on Amazon’s head.
Categories of top-selling products on Amazon
Below are some of the top categories with examples of the top selling products on Amazon:
Electronics
Tech wonders steal the spotlight as one of Amazon’s crowd-favorite categories. These include:
- Smartphones
- Laptops
- Tablets
- Headphones
- Smart home devices
Items like the Amazon Echo, Fire TV Stick, and various Apple products often rank among the highest selling products on Amazon. The continuous innovation in technology and frequent product updates contribute to the sustained popularity of electronics on the platform.
Clothing and fashion
Fashionistas, rejoice! The Clothing and Fashion category on Amazon is a goldmine for trendsetters and deal hunters. This section offers everything from everyday essentials like t-shirts and jeans to stylish dresses, activewear, and even high-end designer pieces.
Brands like Levi’s, Calvin Klein, and Amazon’s own private labels often lead the pack of best selling Amazon products. With a dizzying array of choices and sizes, plus easy returns and customer reviews, it’s no wonder this category is always in vogue.
Home and kitchen
The Home and Kitchen category features products that enhance the living space and improve household functionality.
- Appliances
- Cookware
- Furniture
- Home decor
- Instant Pots
- Robot vacuum cleaners
- Air fryers
Customers choose Amazon for home essentials and kitchen gadgets due to the convenience of online shopping and detailed product reviews.
Beauty and personal care
Beauty and Personal Care products are another major category of top selling products on Amazon. These include skincare, haircare, makeup, and grooming products.
Brands like Olay, Neutrogena, and Revlon often feature prominently in this category.
The availability of a wide range of products, coupled with competitive pricing and detailed customer reviews, makes Amazon a preferred destination for beauty enthusiasts and personal care shoppers.
Toys and games
The Toys and Games category caters to children and families, offering a variety of products that entertain and educate. This includes board games, action figures, puzzles, and educational toys.
Frequently sought-after products in this category range from LEGO sets and Barbie dolls to electronic learning devices. The ever-growing thirst for exciting toys, especially during holidays, keeps this category rocking as one of Amazon’s top sellers.
Best-selling products on Etsy
Etsy is a vibrant marketplace that champions unique and handmade items. If you’re looking to showcase your creativity or discover one-of-a-kind products, Etsy is the place to be. It’s a haven for artisans, crafters, and vintage enthusiasts, offering a global platform to connect with buyers who appreciate the charm of handcrafted and distinctive goods.
Categories of best selling products on Etsy
When it comes to the best selling products on Etsy, several categories stand out. Each offers a unique appeal to different types of shoppers:
Handmade crafts
Handmade crafts are a cornerstone of Etsy’s marketplace. From jewelry and home décor to custom clothing and accessories, these items showcase the creativity and skill of individual artisans. Shoppers flock to Etsy for these personalized, lovingly crafted pieces, making them some of the best selling items on Etsy.
Digital products
Digital products are gaining immense popularity on Etsy. Some of the best digital products to sell on Etsy include printable art, digital planners, and downloadable templates. The beauty of digital products lies in their convenience and instant delivery, making them a hit among busy buyers who want quality products quickly and effortlessly.
Vintage items
Vintage items also have a strong following on Etsy. Anything over 20 years old can be considered vintage, and the platform is filled with treasures from past decades. Whether it’s vintage clothing, retro home decor, or antique collectibles, these nostalgic pieces draw in buyers looking for unique, timeless items.
How to sell products online (Amazon)
So now that you have an idea of what to list on Amazon, it’s time to know how to sell your products on Amazon. First, you need to create a seller account.
Create a seller account
Here’s a quick guide to set up your seller account:
- Visit the amazon seller page
- Head over to Amazon’s Seller Page to begin.
- Click “Learn More” and fill out the form
- Click “Learn more” and complete the form with your information. If you don’t have a business website, enter “Amazon.com.” Submit the form and choose to wait for an email or “Sign up!” right away.
- Create your amazon account
- Enter your email and choose a password. Click “Create your Amazon account.” Verify your email with the code sent to you.
- ProvidebBusiness information
- Share details about your business location and type (State-owned, Public, Private, Charity, or Individual).
- Enter personal information
- Provide your identification info (passport or driver’s license). Verify your phone number with a PIN sent via text or call. Double-check everything and click ‘Next.’
- Enter billing information
- Set up billing with a valid bank account and credit card number.
- Add product and store information
- Answer questions about your store name, UPC codes, diversity certifications, and whether you are the manufacturer or brand owner. If you’re a brand owner, indicate if you have a government-registered trademark. Click ‘Next’ when done.
Listing products effectively on Amazon
Ready to master the art of listing products on Amazon? It’s all about nailing those product descriptions, using top-notch images, and staying on top of inventory and fulfillment. These tricks will help you attract more buyers and rack up sales.
Writing killer product descriptions
First up, let’s talk about how to sell products on Amazon with killer product descriptions. Keep them clear and concise. Highlight what makes your product stand out. Use bullet points for key features and benefits. And don’t forget to sneak in those magic keywords.
Snapping high-quality images
Great product pictures can seal the deal on Amazon. High-quality pics give potential buyers their first taste of your product. Make sure your photos are well-lit and high-resolution. Show the product from different angles. Add some lifestyle shots to show it in action. But take note: main product images should have a clean, white background to meet Amazon’s guidelines.
Managing inventory and fulfillment
Keeping your inventory in check and handling fulfillment smoothly is a big deal. Track your stock levels, restock on time, and process orders efficiently. This keeps things running smoothly and your customers happy.
If you’re wondering how to sell products on Amazon with minimal hassle, then Amazon FBA (Fulfillment By Amazon) is your friend. With FBA, Amazon handles storage, packing, and shipping for you. They even take care of customer service and returns. This frees you up to focus on growing your business, while Amazon handles the heavy lifting.
Strategies for success on Amazon
Succeeding on Amazon requires a multifaceted approach. You should have competitive prices, lots of good reviews, and effective ads. Now, let’s see how you can make each strategy work better and increase your sales and visibility.
Pricing strategies to stay competitive
Having the best products to sell on Amazon won’t matter if you have poor pricing strategies. To stay ahead, monitor your competitors’ prices and adjust your prices as needed.
You can also use Amazon’s repricing tools or third-party software to keep prices competitive and profitable. When identifying the best products to sell on Amazon FBA, consider items with stable demand and manageable competition. Amazon FBA (Fulfillment by Amazon) can help reduce overhead costs, enabling you to offer more competitive pricing by utilizing their efficient shipping and handling services.
If you’re new, search for niches that are easy to enter but still profitable. Some of the best products to sell on Amazon for beginners include personal care products, beauty products, and cosmetics.
Importance of customer reviews and how to get them
It goes without saying that customer reviews significantly impact your product’s ranking and sales performance on the platform. Positive reviews build trust and can drastically improve your conversion rates.
To encourage reviews, follow up with customers after every purchase via Amazon’s buyer-seller messaging service, politely requesting feedback.
Offer exceptional customer service and resolve issues promptly to turn potential negative reviews into positive experiences. Remember, the best products to sell on Amazon for beginners often have high review potential due to their quality and customer satisfaction.
Utilizing Amazon’s advertising tools
Amazon offers several advertising tools for product promotion and ecommerce marketing.
- Sponsored Products promote individual listings.
- Sponsored Brands highlight your brand and product portfolio.
- Sponsored Display ads retarget shoppers on and off Amazon.
Amazon DSP provides programmatic ad buying across Amazon sites and third-party exchanges. To effectively use these tools in your advertising strategy, identify your goals (e.g., brand awareness, product sales), select the appropriate ad type, target the right audience using Amazon’s data insights, and continuously monitor and optimize your campaigns based on performance metrics to maximize ROI.
Best way of selling products online (Etsy roadmap)
Selling handmade crafts, vintage items, or digital products? A top-notch shop with great visuals and killer SEO will help boost your sales.
Creating an attractive and trustworthy shop
First impressions are crucial on Etsy. Start by choosing a memorable shop name and logo that reflects your brand’s identity. This helps create an attractive and trustworthy shop.
Ensure your shop policies—covering shipping, returns, and payment methods—are crystal clear and customer-friendly. Create a captivating shop bio that weaves your unique story, forging a connection with potential buyers. Highlight what makes your products stand out from the competition.
For instance, if you handcraft eco-friendly candles, share the inspiration behind each scent and the sustainable materials used. Showcase your best-selling products on Etsy prominently in your shop to attract more visitors and build credibility.
Tips for product photography and descriptions
Again, images are everything when it comes to online shopping. High-quality product photography and compelling descriptions are the magic ingredients to transform visitors into loyal buyers. Capture your products in the best light—literally!
Invest in a high-quality camera or hire a pro to ensure your items look irresistible. Use natural light and clean backgrounds to make your products pop. Showcase them from multiple angles, including close-ups that reveal every delightful detail.
If you have digital products to sell on Etsy, make sure to make pristine graphics that showcase the craftsmanship of your digital work.
When it comes to descriptions, be a storyteller. Paint a vivid picture with words, sharing dimensions, materials, and care instructions with a touch of personality. Some of the best selling products on Etsy have descriptions that convey the passion and creativity behind the products, making customers feel they’re getting something truly special.
Importance of SEO on Etsy
To succeed on the platform, you will also need some ecommerce SEO magic. Begin by finding words that shoppers might search for when looking for items like yours. Naturally slip these words into your product titles, descriptions, and tags.
Update your listings often to keep them fresh and boost your search ranking. Also, use Etsy’s attributes and categories to help your products appear in more searches. Optimizing your listings for SEO will instantly propel your items into one of the best selling items on Etsy.
Common mistakes to avoid
Succeeding in online marketplaces like Amazon and Etsy requires careful strategy and attention to detail. Here are some common mistakes you should avoid to help your business thrive.
Overlooking market research
One of the most critical errors sellers make is overlooking market research. Ignoring market demand, competition, and customer preferences can lead to investing in products with low demand or high competition, making it difficult to achieve sales.
Poor product listings
Another common mistake is having poor product listings. Listings with low-quality photos, vague descriptions, and lackluster titles can deter potential buyers. Neglecting these elements can result in lower conversion rates and reduced sales. In one study, 30% of respondents abandoned their online shopping carts due to poor product descriptions.
Ignoring customer service and feedback
Ignoring customer inquiries or handling complaints poorly can lead to negative reviews and a damaged reputation. Responding promptly and courteously to customer inquiries and issues can transform a potentially negative situation into a positive one. According to a survey, over 50% of American adults say it’s very important to have customer service on hand when shopping online.
FAQs
What are ecommerce products?
E-commerce products are goods and services that are bought and sold online. These can include physical items like electronics, clothing, and home goods, as well as digital products such as eBooks, software, and online courses. The convenience of e-commerce allows consumers to purchase a wide variety of products from the comfort of their homes.
What is the best product in the ecommerce business?
The best product in e-commerce can vary depending on current market trends, consumer demand, and niche markets. However, popular categories often include electronics, health and beauty products, and home goods. Success in e-commerce typically comes from finding a unique product that solves a problem or fulfills a need better than existing options
What are the most profitable ecommerce products to sell online?
The most profitable e-commerce products are typically those with high demand and low production costs, leading to higher profit margins. Examples include specialty products like phone accessories, high-end beauty products, and private label items..
What is the most sold product on Amazon?
The most sold product on Amazon frequently changes due to the dynamic nature of the marketplace. However, categories like electronics, books, and home essentials often top the list. Specific high-demand items can include gadgets, best-selling books, and household items.
How can I find trending ecommerce products to sell online?
Finding trending products involves research and monitoring market trends. Tools like Google Trends, social media platforms, and Amazon’s best-seller lists can provide insights into what consumers are currently interested in.
What strategies can help increase ecommerce product sales?
To increase e-commerce sales, consider optimizing your website for user experience, implementing effective SEO strategies, and utilizing social media marketing. Offering excellent customer service, competitive pricing, and high-quality product images can also enhance sales.