• http://www.epyllionco.com/ Dagan Henders6n

    “‘With our WebsiteGrader.com tool, we marketed it through social networks and it brought us 450,000 leads,’ says Marketing VP Mike Volpe at HubSpot . . . A Hubspot Report mentioned in their Blog post reveals a $84 cost per lead versus $220 for traditional marketing”

    So this was a $37.8 million social-media marketing campaign?

  • http://www.epyllionco.com/ Dagan Henders6n

    A quick Web search found this report on HubSpot’s website: http://www.hubspot.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2FState_of_Inbound_Marketing.pdf

    The report details the data collected during a survey of small business users, and the cost-per-lead numbers are in reference to those data.

    Looks like hubspot.com didn’t spend $37.8 million on a social-media campaign. My bad. :-)

    Page 5 of the report contains this statement: “Of respondents that self-reported their cost/lead, those that spend 50% or more of their lead generation budget on inbound marketing averaged $84, whereas businesses spending 50% or more on outbound marketing averaged $220 cost/lead.”

  • http://site2next.net/?p=1168 5 Case Studies on Companies That Win at Social Media and eCommerce … « Site2Next

    [...] post: 5 Case Studies on Companies That Win at Social Media and eCommerce … Enjoyed reading this post? Subscribe to the RSS feed and have all new posts delivered straight to [...]

  • http://mikevolpe.com Mike Volpe – HubSpot

    @Dagan – Nice work on the clarification. We did not spend $37m :)

    Also, I am a big believer that social media marketing is a tool to use in addition and as part of an overall marketing campaign, not a tool to use by itself. So, we use social media a lot to build our brand, drive traffic and leads, but our presence in social media is built because of our blog and other content, and social media helps drive our SEO results, we get more webinar registrations by using social media as one channel to promote them, etc. Social Media is a tool to use along with other tools.it is not its own campaign. But, it can be very powerful!

  • http://www.BoozeMonkey.com Marc Jardine

    Nice article: hard to believe that there are still plenty of hardline social-media deniers who claim it will have no effect on business…

  • http://jeffbullas.com/2009/09/06/13-ways-to-monitor-conversations-about-your-brand-on-social-media-do-you-know-what-is-being-said-about-your-company-online/ 13 Ways to Monitor Your Brand on Social Media: Do You Know What Is Being Said About Your Company Online? « Jeffbullas’s Blog

    [...] reader of my blog made a comment on  my post “5 Case Studies on Companies That Win at Social Media and eCommerce”, his comment below was a rather tongue in cheek comment in the blogosphere about the [...]

  • http://www.soravjain.com Sorav Jain

    Good work.. should also add PETA (NGO) they are doing exceptionally well.. Subway via FB is also making a better value via social medias…

    Regards

  • http://www.pangorablog.it/2009/09/11/e-tu-caro-mio-shop-quanto-sei-social/ Pangora Blog » Blog Archive » E tu, caro mio shop, quanto sei social?
  • http://www.twittlink.com/aj_headline_tb/aHR0cDovL2plZmZidWxsYXMuY29tLzIwMDkvMDkvMDEvNS1jYXNlLXN0dWRpZXMtb24tY29tcGFuaWVzLXRoYXQtd2luLWF0LXNvY2lhbC1tZWRpYS1hbmQtZWNvbW1lcmNl TwittLink – Your headlines on Twitter

    [...] 5 Case Studies on Companies That Win at Social Media and eCommerce « Jeffbullas’s Blog [...]

  • http://jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/ 6 Questions To Ask The CEO When He Says Social Media Won’t Work For His Company « Jeffbullas’s Blog

    [...] In thinking about it…. convincing is not just about “telling” .. though you do need to provide facts and figures and case studies. [...]

  • http://gurugupta.wordpress.com/2009/12/19/social-media-roi-and-enterprise-2-0/ Social Media ROI and Enterprise 2.0 « Inspired Marketing

    [...] The basics of Social Media ROI, [...]

  • http://fauzan.dhezign.com Brian Arfi

    This is a great case studies. Will need to mark it down and reference it for my next blogpost.

    Thanks :)

  • http://jeffbullas.com/2010/01/10/the-top-10-social-media-blog-posts-in-2009/ The Top 10 Social Media Blog Posts In 2009 « Jeffbullas’s Blog

    [...] 5 Case Studies on Companies That Win at Social Media and eCommerce (2,983 views) [...]

  • http://www.ezilla.ro/service-pe-twitter/ service pe twitter – Ezilla.ro – un blog despre e-commerce

    [...] problemele de client service – ideea nu imi apartine mie ci celor de la zappos.com (via Jeff Bullas) dar merita transmisa. Ce iti aduce un astfel de cont? – rapiditate in raspuns, amplificare a [...]

  • http://www.alertpresence.com/2010/01/29/favorite-articles-and-popular-tweets-of-the-week-%e2%80%93-12910/ Favorite Articles and Popular Tweets of the Week – 1/29/10

    [...] 5 Case Studies on Companies That Win at Social Media and eCommerce – This article was published back in September, but it’s still very relevant.  Jeff Bullas looks at 5 compelling case studies of online success. [...]

  • http://titaninteractif.wordpress.com/2010/02/01/comment-se-servire-de-twitter-en-affaires/ Comment se servire de Twitter en affaires « Le Blogue de Samuel Parent

    [...] votre service à la clientèle (consultez le cas “Zappos” aux États Unis) en réagissant aux conversations à propos de vous : en remerciant les gens qui [...]

  • http://www.andrewgrinaker.com/2010/02/22/monday-222-news-links-social-media-roi-retweet-com-up-for-sale-and-more/ Monday (2/22) News Links – Social Media ROI, Retweet.com up for sale and more | Andrew Grinaker | Digital, SEO and Social Media Strategist Blog

    [...] 5 Case Studies on Companies that Win at Social Media and ECommerce from Jeff Bullas. Good anecdote and breakdown of Zappos reach through Social Media. [...]

  • http://corporateblogger.co.uk/2010/02/24/microsoft-whitepaper-b2b-social-media/ Microsoft shares B2B social secrets…and moves beyond measurement | Corporate Blogger | Business Blogging, Web 2.0 & Social Media Marketing for SMEs

    [...] have been few examples to call on that demonstrate its value. Certainly not in the same way that Dell and Zappos have shown the power of social media in talking to consumers and generating [...]

  • http://BulldogReporter Megan Cassidy

    Hi Jeff,

    I am a freelance writer, currently working on a special report about Twitter and PR for Bulldog Reporter. I would love to include some of your insights on Zappos in the report. Please email me and I will send you the rest of the details. Thank you!

  • http://confused-im.blogspot.com Rafal

    Valuable insights, let’s do it like Zappos do.

  • http://vegas-times.com/blogs/litf/2010/05/03/social-media-business-a-primer/ Social Media & Business – A Primer | Learning in the Future

    [...] 5 Case Studies on Companies That Win at Social Media and eCommerce [...]

  • http://rogerewingblog.com Roger Ewing

    I like this one Jeff. I am particularly interested in that brief analysis of Hubspot. I found this company last year via social media and nearly hired them to develop my company blog site. Didn’t work out at the time, but they are a great company and I use their website grader on my site.

    There is a recurring theme among these companies. First, they invest in social medial strategies. Second, the strategies they employ are “top down” and appear to involve the senior management in all aspects of their work. And third, they have functioning inbound strategies.

    Thanks for sharing another great piece.
    Best wishes,
    Roger

  • http://www.aspirekc.com/Blog/2010/06/05/is-social-media-a-silver-bullet-part-1/ Is Social Media a Silver Bullet? Part 1 | Aspiring Business

    [...] Best Buy is doing a great job using Twitter for Customer Service (as does Jet Blue, Zappos and many other well known [...]

  • http://twitter.com/coolcycledude/status/17944903888 Bill Whitman

    RT @JoeFBlaze: RT @jeffbullas: 5 Case Studies on Companies That Win at Social Media and eCommerce http://bit.ly/18aq9n

  • http://twitter.com/amanet/status/18152501059 AMA Training

    5 Case Studies on Companies That Excel at Social Media & eCommerce (RT @jeffbullas) | http://ht.ly/29gDS

  • http://twitter.com/joyful921/status/18156550397 Renee Kida

    “@AMAnet: 5 Case Studies on Companies That Excel at Social Media & eCommerce (RT @jeffbullas) | http://ht.ly/29gDS”

  • http://twitter.com/financeandkm/status/18182542796 Carlos Gonçalves

    RT @AMAnet: 5 Case Studies on Companies That Excel at Social Media & eCommerce (RT @jeffbullas) | http://ht.ly/29gDS

  • http://twitter.com/newrenaissance/status/18224203203 Antoinette Robinson

    RT @jeffbullas: 5 Case Studies on Companies That Win at Social Media and eCommerce http://bit.ly/18aq9n

  • http://twitter.com/davidcanderson/status/18247567788 davidcanderson

    RT @AMAnet: 5 Case Studies on Companies That Excel at Social Media & eCommerce (RT @jeffbullas) | http://ht.ly/29gDS

  • http://twitter.com/iamstephly/status/18325807186 Stephanie Lee

    RT @jeffbullas: 5 Case Studies on Companies That Win at Social Media & eCommerce http://ow.ly/29Z8Y

  • http://twitter.com/julienjoie/status/18424769048 Julien Joie

    RT @jeffbullas: 5 Case Studies on Companies That Win at Social Media and eCommerce http://bit.ly/18aq9n

  • http://twitter.com/emermccourt/status/18424946041 Emer McCourt

    RT @jeffbullas: 5 Case Studies on Companies That Win at Social Media and eCommerce http://bit.ly/18aq9n

  • http://twitter.com/seolaboratorio/status/18426216062 Web Marketing Seolab

    RT @jeffbullas: 5 Case Studies on Companies That Win at Social Media and eCommerce http://bit.ly/18aq9n *nm*

  • http://twitter.com/rickstuddard/status/18527393382 Rick Studdard

    RT @jeffbullas: 5 Case Studies on Companies That Win at Social Media and eCommerce http://bit.ly/18aq9n

  • http://twitter.com/promethean5/status/18528036957 Rosemarie G.

    RT @jeffbullas: 5 Case Studies on Companies That Win at Social Media and eCommerce http://bit.ly/18aq9n

  • http://kcclaveria.com/2010/12/16/2011-will-be-the-year-of-integration/ 2011 Will be the Year of Integration | KC's Blog

    [...] – An interesting concept, and something that companies might need to look into given that Zappos is seen as a leader in social media.  But to adopt this, a complete shift in thinking and in culture needs to happen. Not an easy nor [...]

  • http://topsy.com/www.jeffbullas.com/2009/09/01/5-case-studies-on-companies-that-win-at-social-media-and-ecommerce?utm_source=pingback&utm_campaign=L2 Tweets that mention Social Meida News Socoal Media — Topsy.com

    [...] This post was mentioned on Twitter by sebhiggins79, rarrser. rarrser said: http://www.jeffbullas.com/2009/09/01/5-case-studies-on-companies-that-win-at-social-media-and-ecommerce/ http://bit.ly/hgT3WF #socialmedia [...]

  • http://searchlookfind.wordpress.com/2011/03/21/what-companies-are-doing-to-engage-with-their-customers/ What companies are doing to engage with their customers. « Orlando Real Estate Talk!
  • http://www.luckyotta.weebly.com tony bordonaro

    yes to all those companies ….yes to todays blog …yes

  • http://winestudy.3wshopping.com/?p=336 6 Questions To Ask The CEO When He Says Social Media Won’t Work For His Company | Wine Study

    [...] In thinking about it…. convincing is not just about “telling” .. though you do need to provide facts and figures and case studies. [...]

  • http://ashleighupton.com/2011/09/22/proof-of-social-media-roi/ Proof of Social Media ROI « Ashleigh

    [...] WET SEAL:  E-commerce teen clothing store for girls created “community” section on the web site for users to design their own clothes, publish for reviews and leverage “wisdom of the crowd.”  They saw a 21% increase in revenue driven by a 10% increase in sales and a 10% increase in the average purchase per customer. [...]

  • http://socorrogalushaluna.wordpress.com/2011/10/06/learning-about-using-twitter-for-business/ Is Twitter for Business? | Socorro Galusha Luna

    [...] delivers those all important referrals that take you from compete to collaborate.  Improve customer service (A good case study on this is “ Zappos” an online shoe retailer)  by picking up [...]

  • http://prospectator.wordpress.com/2011/10/24/como-usar-o-twitter-nos-negocios-%e2%80%93-5%c2%aa-parte/ Como usar o Twitter nos negócios – 5ª. parte | PROSPECTATOR [pros-pek-tey-ter]

    [...] delas) e aproveite as dicas para melhorar seu serviço (um exemplo, em inglês, está no caso da   Zappos, um ecommerce de [...]

  • http://koenverbrugge.be/marketing/de-links-van-de-week-december-4-2011 De links van de week December 4, 2011 | Online met Koen Verbrugge De links van de week December 4, 2011 | Wat elders gebeurt, hier verzameld

    [...] 5 Case Studies on Companies That Win at Social Media and eCommerce | Jeffbullas’s Blog Enige cases van social media voor commerciële doeleinden [...]

  • http://www.mattaboutbusiness.com/matt-about-friday-the-how-to-market-business-to-business-online-edition/ How to Market Business to Business Online | Matt About Business

    [...] 5 Case Studies on Companies That Win at Social Media and eCommerce: An oldie but a goodie chock-full of real-life case studies. [...]

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