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  • http://www.smartdigitalspending.com Eric Melchor

    Since going ‘on my own’ two months ago, I have realized that the most important person in Marketing/Advertising is the Copy Writer.

    Great post Jeff.

    Eric Melchor

  • http://www.rayapatitech.com Rayapati Venkata Krishna sekhar

    In this social media network blog we will ad our new website companies details,its using for all people.
    Just now i ad my company website details. we are growing company in India. We are mainly concerntrated in Eng/Healthcare/Production & Planning/Software Development servcies in India and other countries.

    We have good verticals team in each every domain.

    If feel free pls visit our website.

    With regards

    sekhar Rayapati

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  • http://www.icantinternet.org Bjorn | iCan’t Internet

    Well written article, and very very true! The difference between a good and a bad headline is the difference between winning and losing!

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  • http://www.jungla.co.uk Patrick

    Hi Jeff,

    Too true. I like using numbers in my headlines to break up content – people like reading online articles that they can scan.

    One of my favourites has been:

    “Five reasons why self-publishing a novel is a bad idea”


  • http://www.mailblaze.com Georgia Christian

    Thanks for the post Jeff. Great headlines for blogs work in much the same way as creating great subject lines for an email campaign. If it isn’t immediately eye-catching it probably won’t even get opened. Check out our article on the topic:

    Looking forward to reading more of your posts.


  • http://reidwalley.com Reid Walley

    Thanks for pointing out that Tweets go flying by and that I should consider not just the sticky aspect of my headline, but also the limited timeframe I have to catch someone’s eyeballs.

  • http://www.yogainspires.co.uk ntathu allen

    Good morning Jeff- how a great twitter headline can increase your blog traffic is a better/tighter headline than how to get twice your traffic to your blog in half your time because it answer directly my- and I am sure most bloggers question- how to get traffic to our blog via twitter, value, relevance of twitter- When I saw your tweet the words twitter headline blog caught my attention, made me stop, click on link, read article and leave a comment (I didn’t sign up/subscribe to any thing on offer as nothing really stood out for me-sorry) but your blog post and info on offer is excellent. I guess it depends on what you want to achieve from using twitter. I am newish so these are questions I ask myself. Thx for the pointers. Ntathu
    PS-a blog post re how to sve time, and increase traffic is also catching

  • http://homeopathyworldcommunity.com Debby Bruck

    Excellent article. I hope it is okay to share with friends. The references of others who fine-tune their headlines and how much energy and effort goes into perfecting a well-written blog helps inspire all of us. The truth that people living in today’s fast-paced world do not always read through an entire article does force us to get out message out most succinctly with the intent on action to click, respond or read further.

    You have done this by closing your blog with the question to “compare” headlines. This helps us understand your thinking process and give us an ‘action.’

    Please let us know the difference in response rate, using your bit.ly account between the two headline selections. Seems as if each might motivate different readers. Statisticians might like the ‘Twice the Traffic’ but the general public probably likes ‘Increase the Blog’ because then the amount is not stated, and could be up to the imagination of the reader. WOW! I could increase readership by 100%.


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  • JohnHedtke

    No, I was immediately grabbed by *this* headline. The alternate sounds a bit too much like sales spam.

    The article was outstanding. Thanks!

  • Mark_Feinberg

    Like the headline you chose better. The optional one sounds more like a ‘get rich quick’ type of thing. The actual headline tells me I really might learn something (which I did). I read based on the headline and probably wouldn’t have clicked through the optional one.

  • http://brewtifulbc.wordpress.com/ BrewtifulBC

    I read this just after using a lame duck twitter link to my blog!

  • Mark Pacitti

    Nice one Jeff, well you got me from your twitter headline to your blog! And I too prefer the one you used

  • http://twitter.com/PeruEmprenddor Eddy Garcia Vega


  • Steve A Gonzalez

    I was definitely attracted to this post by the Headline. Thanks for sharing this thought provoking material as well as the resources to explore this topic further.

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  • http://dave-lucas.blogspot.com DaveLucasNotes

    The shorter & sweeter the better!

  • Praverb

    The best headline that I ever used was short and to the point [The Ultimate Hip-Hop Blog Directory]. Your content is always helpful and to the point. Thank you Jeff.

  • http://sksmith.wordpress.com Sherman Smith

    Those were some nice statistics.. 8 out of 10 read the headline and 2 out of 10 actually read the rest. This tells me that the headline definitely has to be on the same level as your niche market. You have to really use the right words and phrase to get them to really tick. Also I like the rest of those trivial facts you mentioned at the beginning! Nice write up Jeff!