Comments on: 6 Questions To Ask The CEO When He Says Social Media Won't Work For His Company http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/ Internet Marketing Sat, 11 Feb 2012 09:45:00 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Ajit Kumar Singh http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/#comment-32858 Ajit Kumar Singh Mon, 28 Nov 2011 10:46:00 +0000 http://jeffbullas.com/?p=1934#comment-32858 great and informative article jeff. thumbs up great and informative article jeff. thumbs up

]]> By: Neill Osgood http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/#comment-31303 Neill Osgood Tue, 11 Oct 2011 03:32:00 +0000 http://jeffbullas.com/?p=1934#comment-31303 Hi Jeff, Although I peruse your tweets & site often, I had missed this particular post. It provides the exact approach I feel could be effective with a long time client (8+ years) who although open-minded in other areas Marketing – has been absolutely intransient in his resistance to Social Media integration. Thank You! Hi Jeff,

Although I peruse your tweets & site often, I had
missed this particular post. It provides the exact approach I feel could be
effective with a long time client (8+ years) who although open-minded in other
areas Marketing – has been absolutely intransient in his resistance to Social
Media integration. Thank You!

]]> By: Neill Osgood http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/#comment-31302 Neill Osgood Tue, 11 Oct 2011 03:31:00 +0000 http://jeffbullas.com/?p=1934#comment-31302 Hi Jeff, Although I peruse your tweets & site often, I had missed this particular post. It provides the exact approach I feel could be effective with a long time client (8+ years) who although open-minded in other areas Marketing – has been absolutely intransient in his resistance to Social Media integration. Thank You! Hi Jeff,

Although I peruse your tweets & site often, I had
missed this particular post. It provides the exact approach I feel could be
effective with a long time client (8+ years) who although open-minded in other
areas Marketing – has been absolutely intransient in his resistance to Social
Media integration. Thank You!

]]> By: Gunnar Simonsen http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/#comment-30458 Gunnar Simonsen Sun, 11 Sep 2011 03:34:00 +0000 http://jeffbullas.com/?p=1934#comment-30458 spot on, once again. We have been discussing the same points on a recent trip to different countries teaching people the mindset of social media. With companies, it is amazing still when they ask what the ROI is of using social media when they really have no idea what the ROI is of nearly everything they are currently spending their advertising budget on. Great post! spot on, once again. We have been discussing the same points on a recent trip to different countries teaching people the mindset of social media. With companies, it is amazing still when they ask what the ROI is of using social media when they really have no idea what the ROI is of nearly everything they are currently spending their advertising budget on. Great post!

]]> By: 6 Questions To Ask The CEO When He Says Social Media Won’t Work For His Company | Wine Study http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/#comment-30069 6 Questions To Ask The CEO When He Says Social Media Won’t Work For His Company | Wine Study Fri, 26 Aug 2011 02:06:28 +0000 http://jeffbullas.com/?p=1934#comment-30069 [...] jeffbullas - View Comments Categories: Social [...] [...] jeffbullas - View Comments Categories: Social [...]

]]> By: Marketing Generation Gap Threatens B2B Survival | Straight North Internet Marketing Blog http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/#comment-29193 Marketing Generation Gap Threatens B2B Survival | Straight North Internet Marketing Blog Fri, 15 Jul 2011 19:48:38 +0000 http://jeffbullas.com/?p=1934#comment-29193 [...] made time and time again by David Meerman Scott, and quite recently in a blog post by Jeff Bulla, 6 Questions To Ask The CEO When He Says Social Media Won’t Work For His Company. Corporate honchos use the web and social media when they’re buying or researching a [...] [...] made time and time again by David Meerman Scott, and quite recently in a blog post by Jeff Bulla, 6 Questions To Ask The CEO When He Says Social Media Won’t Work For His Company. Corporate honchos use the web and social media when they’re buying or researching a [...]

]]> By: Jeff Bullas http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/#comment-28380 Jeff Bullas Mon, 13 Jun 2011 04:36:00 +0000 http://jeffbullas.com/?p=1934#comment-28380 Hi Tim and thanks for your comment and question. Maybe one way of looking at it is best explained with a story about one of my clients that like the Power company didn't believe in social media. This Finance company (again a conservative image and brand) who wasn't on Social Media had some customers who were not happy with their service. These unhappy customers leapt onto Facebook and Blogs and Twitter complaining and if you did a search on Google for the company the negative posts and comments appeared at the top of the searches (Page one of Google) creating a lot of bad PR. If the company had already been proactive on social media and built up their online assets then it would have been harder for the Negative PR to appear on the first page of Google. So maybe the approach is a defensive one so that if negative PR breaks then they already have the platforms and the online assets that would minimize any PR damage and keep the negative comments off the first page of Google. Anyway I hope that helps. Hi Tim and thanks for your comment and question.
Maybe one way of looking at it is best explained with a story about one of my clients that like the Power company didn’t believe in social media.
This Finance company (again a conservative image and brand) who wasn’t on Social Media had some customers who were not happy with their service.
These unhappy customers leapt onto Facebook and Blogs and Twitter complaining and if you did a search on Google for the company the negative posts and comments appeared at the top of the searches (Page one of Google) creating a lot of bad PR.
If the company had already been proactive on social media and built up their online assets then it would have been harder for the Negative PR to appear on the first page of Google.
So maybe the approach is a defensive one so that if negative PR breaks then they already have the platforms and the online assets that would minimize any PR damage and keep the negative comments off the first page of Google.
Anyway I hope that helps.

]]> By: Tim Anderson http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/#comment-28379 Tim Anderson Mon, 13 Jun 2011 03:38:00 +0000 http://jeffbullas.com/?p=1934#comment-28379 Great post Jeff. My question is, how do you get a power company with a set customer base to start using social media to get their message out to the community? Management is worried about losing control of the 'message' and tarnishing their image (I don't understand that).  They spend 6 to 7 figures to advertise in the local market. I just keep pecking away.  Hopefully they will listen someday. Again, thanks for the great post. TNTAnderson Great post Jeff.

My question is, how do you get a power company with a set customer base to start using social media to get their message out to the community?
Management is worried about losing control of the ‘message’ and tarnishing their image (I don’t understand that). 
They spend 6 to 7 figures to advertise in the local market.
I just keep pecking away.  Hopefully they will listen someday.
Again, thanks for the great post.
TNTAnderson

]]> By: http://ginasavoie.com/2011/03/comment-convaincre-les-chefs-dentreprise-a-prendre-le-virage-des-medias-sociaux http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/#comment-26855 http://ginasavoie.com/2011/03/comment-convaincre-les-chefs-dentreprise-a-prendre-le-virage-des-medias-sociaux Wed, 09 Mar 2011 06:16:30 +0000 http://jeffbullas.com/?p=1934#comment-26855 [...] suis récemment tombée sur un court mais pertinent article de Jeff Bullas. Celui-ci traitait de la réticence des chefs d’entreprise à prendre le [...] [...] suis récemment tombée sur un court mais pertinent article de Jeff Bullas. Celui-ci traitait de la réticence des chefs d’entreprise à prendre le [...]

]]> By: Adam Blackie http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/#comment-26642 Adam Blackie Sat, 19 Feb 2011 11:32:00 +0000 http://jeffbullas.com/?p=1934#comment-26642 Jeff, There is of course the risk factor as a selling point. Businesses employees are using social networking already. They will be associating themselves with their employer (especially on LinkedIn). In the abscence of proactive action, this group becomes the default social marketing team for the business. Does the CEO; a) realise that this is going to happen anyway, despite their own views and b) know how powerful the second level references on social networking sites are? All employees can be encouraged as second level referees or we can allow them to say just what they like about our businesses. They are unlikely to be intentionally negative as would be career limiting, but they will be uncoordinated and random. Not a great image for any business. Keep up the good work. Adam Blackie Jeff,

There is of course the risk factor as a selling point.

Businesses employees are using social networking already. They will be associating themselves with their employer (especially on LinkedIn). In the abscence of proactive action, this group becomes the default social marketing team for the business.

Does the CEO;

a) realise that this is going to happen anyway, despite their own views and
b) know how powerful the second level references on social networking sites are?

All employees can be encouraged as second level referees or we can allow them to say just what they like about our businesses. They are unlikely to be intentionally negative as would be career limiting, but they will be uncoordinated and random. Not a great image for any business.

Keep up the good work.

Adam Blackie

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