Comments on: 8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing

By: Paul Fennemore

Paul Fennemore — Fri, 27 Jan 2012 13:54:00 +0000

Social media as a marketing, as with any marketing channel, is more effective when it is integrated and augments other channels. To look for an ROI for social media in isolation is myopic. The problem is that organisations are still operating in silos and separate social media. I interviewed 30 major brands and found that over 60% of them had unwittingly not integrated social media. Mainly due to lack of understanding as to how to use social commerce strategically.

By: Al G

Al G — Fri, 27 Jan 2012 09:34:00 +0000

I like this post because every thing you said is very useful and i also use these strategies. Project Assistant

By: Eddy Garcia Vega

Eddy Garcia Vega — Sat, 29 Oct 2011 05:57:00 +0000

SE DEBE ENTENDER QUE LA INVERSION EN SOCIAL MEDIA TRAERA CONSIGO BUENOS RESUSTADOS CUANTIFICABLES…

By: Eddy Garcia Vega

Eddy Garcia Vega — Sat, 29 Oct 2011 05:57:00 +0000

SE DEBE ENTENDER QUE LA INVERSION EN SOCIAL MEDIA TRAERA CONSIGO BUENOS RESUSTADOS CUANTIFICABLES…

By: Norm Van Wieren

Norm Van Wieren — Sun, 21 Nov 2010 02:26:44 +0000

Great post, great definition of metrics
Norm Van Wieren

By: Taariq Lewis

Taariq Lewis — Sun, 21 Nov 2010 01:18:25 +0000

This is an excellent post that still resonates today, a year later. However, the challenge is that the process of moving through these eight steps is great, but Social Media is a continuously changing medium. How do marketers optimize in real-time when competitors are increasing influence, sharing, and changing the media with their own participation. Marketing is no longer simply about fixed websites or fixed audiences.

On our Terametric Blog, http://www.terametric.com/blog, discuss which metrics matter and how marketers can measure and optimize in real-time to maximize Social Media marketing ROI.

By: Metrics matter « Lydia Loves Marketing

Metrics matter « Lydia Loves Marketing — Sat, 13 Nov 2010 22:25:06 +0000

[...] 8 Steps to Demonstrate Positive Return on Investment for Social Media Marketing [...]

By: So How Do We Measure Our Social Media? (Version 2) « Measuring Success

So How Do We Measure Our Social Media? (Version 2) « Measuring Success — Sun, 10 Oct 2010 16:54:15 +0000

[...] October 10, 2010 by Claire LaBar Leave a Comment Soft ROI measurement is the measurement of qualitative, non-financial factors. Soft ROI provides a humanized perception of your organization, and distinguishes it from the competition. Important soft ROI measurements include customer participation and satisfaction, brand metrics, and overall influence. [...]

By: So How Do We Measure Our Social Media? « Measuring Success

So How Do We Measure Our Social Media? « Measuring Success — Sun, 10 Oct 2010 03:33:31 +0000

[...] Customer participation: This includes how much your customers engage themselves with your online content. Measurements include how many Facebook wall posts you receive, how many Tweets your receive, or how many comments your blog receives. You must not only count these things, however, but you must also re-engage the customers. Respond to comments, Tweet about what customers talk about, or make new products tailored to customer requests. Engaged customers are loyal customers, so the more engaged your customers are, the more likely they are to buy your products. [...]

By: Augusto O'Callaghan

Augusto O'Callaghan — Thu, 13 May 2010 03:55:46 +0000

8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing http://bit.ly/4vChB3