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  • http://www.businessesgrow.com/blog Mark W Schaefer

    I think Anderson’s book is one of the few I’ve read with really meaningful new thinking. Technology has not only created te ability for “free,” it has created an expectation of free and this is presnet vast imlications.

    Nobody really knows how the Radiohead experiment worked, but the band said it would not be repeated. My son is fronting a band (Royal Bangs … now touring Europe) that is loaded with talent and a rapidly growing fan base. They will likely have to depend on getting his music picked up by a movie or TV show to really make money. “People my age expect music for free,” he said. “I expect music for free. Why should my fans be any different?” So essentially he has no hope of ever making money off his actual art.

    It is what it is. But certainly there are vast implications for the arts and for those of us in the blogosphere. What is the sustainability of some of these alternative revenue models? How long can people keep living a life of “free” to achieve the rockstar status needed to be a public speaker or the icon people seek for “authentic” goods? Just how many public speakers does the world really need any way?


  • http://www.scottmoroney.com Scott Moroney

    In the past decade plus we have been a part of, or watched, how information has transformed our lives professionally and privately. The new “Free” is a new concept to a majority of people, but we all love something not is “free” by appearance. Nothing is in fact free, but it also does not always have a cost. It depends on how you consume it. Chris’ information sharing via a blog as an example is free to anyone that is interested (like me). If you are not interested to the same degree, then it is in fact free. Call it patronage or a loss-leader, but as someone that wants to learn more, Chris’ blog is not free. It has created a demand or filled a need that I have for more details…i.e., Chris can help me accomplish a goal I have with what he can share. Perfect marriage of supply and demand.

    Great article. Likely buying the book. Thanks.

  • http://aptusconsultants.co.uk Bob Bevan

    I agree with Kevin’s view but would suggest one additional generative value which is ‘Time’. Most managers have most of the people to do most of the things they need to do. What they often lack is time to keep abreast of the latest information and time to think through the implications and opportunities it presents. Providing this insight for them becomes a valuable service which can be monetised.



  • http://strategyweb.wordpress.com/ Oscar Del Santo

    Thank you for this thought-provoking and truly useful post.

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  • Ralph Schneider

    Thank you for this article, the linkand the discussion.

    So we have this feeling that we want a lot of things for free (moneywise) but also agree on the paradox situation that our logic is telling us that nothing can’t be really for free. Mr. Schaeffers point is good, how long can people stay on a “FREE” business model? And it is not a for FREE business model, the path of money and personal value works has fragmented. Could a future scenario be possible where money becomes a secondary role again? Do you guess that due to other values like time and energy, the old and too soft value money are at there end of live?

  • http://www.PluggedInLawyer.com Tracy Thrower Conyers

    I have been listening to that book on my iPod at the gym. As Mark mentions above, it is compelling in its logic and fresh take. It is also packed with relevant historical case studies. I appreciate the reminder, Jeff, that I’ve got to get back to that book (and the treadmill too, I guess). The book was a big influence on my latest website project and I would not be surprised to find out that my site has stalled a tiny bit because “it” is waiting for me to finish the book.

  • http://correlationist.wordpress.com correlationist

    Jeff – thanks for an excellent post, as always.

    I think the way to create authentic content is not to think about money at all. We all have personal goals, but being passionate, true, and providing unique quality content is important for me. If I am providing something of value, and can be monetized, great! I can never be as focused or as prolific as you (yet), and so I use content to showcase how I think about various issues :)

    I wrote a recent post titled : Why Personal branding is your Social Media Hub? Check it out if you have some time. http://ow.ly/11deL


  • http://www.linkedin.com/in/jfavreau jamiefavreau

    Nothing is ever free. There is always a cost of time or something else hidden somewhere. I still wonder how some startups make money. Twitter has value in the data and so does Facebook.

    Writers still need money and so does musicians. The question is how do you transfer it with the new technology?

  • http://www.bradymediagroup.com Richard Harmer

    Many simply don’t understand it takes TIME to maintain your social media marketing. Many times businesses may start it but do NOT put in the time to build it.


  • http://assimilating-talent.com Stephen Harvard Davis

    Excellent post and very relevant.
    However, what amazes me is the amount of money that people are prepared to spend on products that promise people to “get rich quick on the internet”.

    Sites that promise it often talk about immediacy, constant and expert help etc and almost promise that the purchaser doesn’t have to do anything to achieve their wealth.

    This seems to be a product (belief) of our times, led by advertisers


  • http://www.TheGoToMom.TV Kimberley – TheGoToMom

    What a wonderful and affirming post. I agree. This is the model I use and it’s more than I hoped for. I am living proof of the “Freemium Model.”

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  • http://preciouspebble.com Yoli

    thank you Jeff.

    This is a reminder that I mustn’t remain a “newby” forever. Thanks to informative posts like yours, I have a better understanding of this naturally occurring shift in the value of information.

    Now if you would please excuse me. I have to get on my spin cycle and listen to Chris Anderson’s free ebook!

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  • http://www.aurelia.ca Jennifer

    I heard Chris Anderson speak on “Free” two summers ago. It was so true, it gave me gooseflesh. Your take on the topicenergized me all over again.

  • LanaeCEM

    Very insightful article. A lot of folks think just having an online presence is enough to make them $. You remind us how important it is to have a strategy to actually put that content to work.

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  • Sue

    The only people making money out of ‘free’ are those that are good at marketing it. Unfortunately for the ‘creators’ that is not everyone. The ‘creators’are often taken advantage of by ‘marketers’.

  • http://www.productiveinsights.com/ Ash

    Excellent article. Thanks. I have a site about productivity and mindfulness which is free. But I intend to create value products which are personalised to my users. That’s going to be my monetisation strategy.